I have always bought the new iPhone on release day ( or pre-ordered ). Last year they changed the "upgrade" pricing and I ended up paying a discounted amount from the full amount because I was not eligible for full upgrade pricing. Which I was okay with. So I checked my eligibility status for the new phone ( expecting the same discounted-from-full pricing ) and that price scheme doesn't kick in until Sept 21, 2 days AFTER it's release?!