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Yes the jet black is cheaper down to inferior materials. Paying full price for the titanium is not worth it best option is to go for a series 9 or Series 8 ST/ST when they’re on Sale at Costco. Paid £249 for my series 8 S/S the series 9 S/S can be had for £399. The sapphire glass on these watches is pretty much scratch resistant and will still look like new a few years down the road. The resale value will also be much higher when you’re ready to change it.
 
It’s a little off topic about the scratches but I find it very interesting that in Romania the colour is called ‘Diamond Black’, not ‘Jet Black’.

During the iPhone 7 days it was called ‘Jet Black’ here as well so at first I was under the impression they renamed it to ‘diamond’ due to the bad rep Jet Black had with its poor finish quality.

All other Apple Watches have their name as in English. Check out this screenshot from apple.ro comparing SE Miezul Noptii (Midnight) with S10 Negru Diamant (Diamond Black).
 

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I had the Original Apple Watch Space Black Stainless watch and it never scratched. I wonder if this coating is similar. I tried the series 3 sport and the screen scratched easily. I know the screens have gotten better over time. I have always had the Stainless watch and the Series 6 graphite only has a few very faint scratches. I am debating between the series 10 titanium and the space black aluminum. I tend to keep my watches for a long time.
I had to return my slate titanium watch because it couldn't be paired with my 16 Pro. Because the titanium was not available for weeks I ended up with the jet black aluminum. The new watch I've had for several weeks has no scratches and the only difference I notice is the decrease in weight. It looks pretty much the same as the titanium.
 
@The-Real-Deal82 give it 6-12 months it will get scratches that's guaranteed
You would have better off getting the series 9 Stainless Steel for £399 from Costco

Why would I have been better off? I was well aware I could get last year’s Series 9 and didn’t want a stainless watch, thanks.

Also don’t give a toss if I do get scratches, my Series 5 lasted five years and was scratched. Who cares?
 
If you’re buying the jet black, I would examine it thoroughly before your return period ends. I got a white speck of aluminum shining through the jet black finish that I just noticed a few days ago.

It’s hard to notice most of the time, but when you do notice it, you can’t unsee it.

Took it to the Apple Store but they won’t replace it since it’s considered cosmetic damage.

If I was within the return window though, they said they could take it back for a refund.

Personally I think it’s a manufacturing defect even though they claimed they can’t confirm what happened to the watch so they default to cosmetic damage.

The spot where the silver is shining through is located at a spot where if I did cause that to happen, the screen would have taken damage as well.

Sorry to hear. Same thing happened with my jet black series 10 and thankfully I noticed it on the last day of the return window. Exchanged it for a slate titanium one. :rolleyes:
 
I always go aluminium, I don’t mind a scratch or three.
Each to their own. I do mind scratches and I am a bit of a klutz managing to bang my watch into doorways and door knobs and whatnot.

The couple of times I bought aluminum I was eager to upgrade as soon as the next model came out; after switching to SBSS (and later SBTi) I generally skipped a model since the case & display remained pristine. As such the £230 / $230 difference is offset by less frequent upgrades.
 
Each to their own. I do mind scratches and I am a bit of a klutz managing to bang my watch into doorways and door knobs and whatnot.

The couple of times I bought aluminum I was eager to upgrade as soon as the next model came out; after switching to SBSS (and later SBTi) I generally skipped a model since the case & display remained pristine. As such the £230 / $230 difference is offset by less frequent upgrades.
That is fair enough. I used to wear some quite expensive mechanical watches before I got an Apple watch so am used to not bashing my watches into thimgs too often, although it does happen. I am just subconsciously careful overall.

For me an Apple Watch is a disposible gadget and one I wear for 4 or 5 years only, so I don't value paying £700+ for a smartwatch, especially when the aluminium model does the same thing. I've had 2 aluminium AW's previously, a Series 2 which I wore for 3 years and a Series 5 that I wore for 5 years, both were more than up to the job and durability was not an issue.
 
For me an Apple Watch is a disposible gadget and one I wear for 4 or 5 years only, so I don't value paying £700+ for a smartwatch, especially when the aluminium model does the same thing.

Same is true for pretty much any electronic device. Smart watches, smart phones, computers, tablets, etc. They all have a finite usable lifespan, and we each must balance the cost of ownership of successive replacements against the value that ownership provides. And that's a calculation unique to each individual.
 
Sorry to hear. Same thing happened with my jet black series 10 and thankfully I noticed it on the last day of the return window. Exchanged it for a slate titanium one. :rolleyes:
I'm thinking of doing the same, but I really miss the Modular Ultra Watch face on the Ultra. Can't make up my mind..
 

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So how are the jet blacks holding up folks?

Interested to see if they've improved the colour since the iPhone 7 days.
 
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Well I can confirm after wearing mine a month, they don’t scratch easily. Sure if you whack it into a brick wall you’ll see damage but not in general use. Knocked mine on furniture by accident and no damage. It’s £300 cheaper than a titanium model so well worth the risk I say.
Not a scratch on mine either. I don’t why the silly posts of comparing the 2016 iPhone with the Apple Watch 10. Doesn’t make much sense except when new products come the haters always have post something real or imagined it didn’t matter to them.
 
Yes the jet black is cheaper down to inferior materials. Paying full price for the titanium is not worth it best option is to go for a series 9 or Series 8 ST/ST when they’re on Sale at Costco. Paid £249 for my series 8 S/S the series 9 S/S can be had for £399. The sapphire glass on these watches is pretty much scratch resistant and will still look like new a few years down the road. The resale value will also be much higher when you’re ready to change it.
There is nothing inferior about the materials used in the Jet Black Watch. .
 
There is nothing inferior about the materials used in the Jet Black Watch. .
I personnaly have a problem with the "new" aluminium bottom of the watch.
This is only used for saving space (and costs).
There was a reason for the ceramics bottoms in the past. The bottom is the part of the watch that is exposed to aggressive sweat most and there always is a risk of corrosion when the coating is hurt.
There were some problems of corrosion at the bottom around the sensors on the first series of the Apple Watch that also had an aluminium bottom.
 
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