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Sep 16, 2022
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1 mm bigger, a more square-rounded shape, screen about 2 mm wider and overall 7% bigger (9,5% bigger 41mmVs42mm), 1 mm or 10% thinner, 10% lighter (40 gr my Series 7 GPS and 36 gr my Series 10 GPS+Cellular), new digital crown, longer side button, new speaker, the back side is now all one piece and it is made of metal and not sapphire. I would say that I liked the latter more before on an aesthetic level, although I like it to be all one piece.

But since it doesn't have straight edges or it has become an old Samsung watch with a circular face and mechanical bezel... It's exactly the same as always…

Do you want a watch with a triangular screen just to look different? Isn't there already something called the Apple Watch Ultra with a completely different design?

I'm really surprised by what some people expect or want for an Apple Watch.
 
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A lot of people (myself included) were hoping for an iPhone X moment for the Apple Watch 10. Debatably this moment didn't happen. It's OK, life moves on.
There are also people who were waiting for the glucose sensor. Some have been disappointed for years because it has not arrived.

These people are waiting for something that is unrealistic in the short term, just because they have read it on the internet.
 
It’s hard to redesign the AW, given that the original form is purpose driven. Also, as the best mechanical watches, there is a purpose for introducing form tweaks slowly over many years - it becomes an icon and a recognizable symbol.
 
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It’s a redesign, just the redesign no one wanted. I don’t think anyone has said I hope the next Apple Watch is wider with thicker glass bezels. I have the series 10
Slate titanium and the only thing that really feels like an upgrade is the lighter weight over my SS series 7. The screen doesn’t really look any brighter to me. I don’t need music on my watch so I’m having hard time finding a reason to keep it other than it being “new”.
 
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It’s a stretch to claim “no one wanted” - thinner is a plus, and it’s somewhat emphasized with the lug placement pulling the watch a bit closer.

I’m very happy they brought titanium back, and while Slate is not as nice as the brushed Space Black Titanium Edition models, it’s a big improvement on Graphite.

Bezels? Meh. Nonissue for me. I look at the display content not the edges. With dark color casings the glass/case blends together anyway.

It’s a change - an incremental one as can be expected - which some like and some don’t. The world will keep spinning and folks can start debating what the next design change might be. :)

IMG_4768.jpeg
 
I feel the opposite. It feels like the S10 titanium is a nice upgrade over my S7 Graphite with its larger screen, better brightness, better responsiveness (like on-device Siri), thinner design and lighter weight. After wearing an AWU 2 for 8 months, and using a plastic Garmin for workouts, I appreciate a lighter, thinner AW for day-to-day use.
 
Series 7-8-9 45 mm:
Total width: 38 mm
Screen width: 31 mm (81,6%)
Black bezel+Aluminum/Titanium: 7 mm (18,4%)

Series 10 46 mm:
Total width: 39 mm
Screen width: 33 mm (84,6%)
Black bezel+Aluminum/Titanium: 6 mm (15,4%)


The watch has widened by 1 mm but the screen has increased by 2 mm (always round numbers) as the frame have been reduced by 1 mm.

I totally agree that the ideal/realistic thing would have been to keep the same black bezels as the Series 7-8-9. But if they used to be 1 mm thick, now they are about 1.15 mm thick…

For the Series 13 I'm sure we'll see the next (fourth) redesign going in that direction.

Watches are very tiny devices. With mobile phones, it's much easier to release a new model with more megapixels and a few other things.

The thing is, there are people who say things like: “I was waiting to upgrade my Series 3, but seeing that it's exactly the same as what I already have, I'll wait another year for the redesign”.

I just wanted to share my opinion, not change anyone's mind either.
 
Series 7-8-9 45 mm:
Total width: 38 mm
Screen width: 31 mm (81,6%)
Black bezel+Aluminum/Titanium: 7 mm (18,4%)

Series 10 46 mm:
Total width: 39 mm
Screen width: 33 mm (84,6%)
Black bezel+Aluminum/Titanium: 6 mm (15,4%)


The watch has widened by 1 mm but the screen has increased by 2 mm (always round numbers) as the frame have been reduced by 1 mm.

I totally agree that the ideal/realistic thing would have been to keep the same black bezels as the Series 7-8-9. But if they used to be 1 mm thick, now they are about 1.15 mm thick…

For the Series 13 I'm sure we'll see the next (fourth) redesign going in that direction.

Watches are very tiny devices. With mobile phones, it's much easier to release a new model with more megapixels and a few other things.

The thing is, there are people who say things like: “I was waiting to upgrade my Series 3, but seeing that it's exactly the same as what I already have, I'll wait another year for the redesign”.

I just wanted to share my opinion, not change anyone's mind either.
Maybe I’m being too picky but going from the series 6 to 7 felt like a big upgrade to me. The larger screen with the smaller bezels made it a much better looking watch. Going from the 7 to 10 feels like an upgrade for function and a downgrade for looks. I like that it’s thinner and the weight difference from SS to titanium is definitely an improvement but the fatter bezels and the more square shape don’t look as good to me. When I place my series 7 next to the 10 I fell like the 7 looks like a newer design. That’s just my opinion though. Im having a hard time justifying my purchase at the moment but I’ll give it 12 more days to decide.
 
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Series 7-8-9 45 mm:
Total width: 38 mm
Screen width: 31 mm (81,6%)
Black bezel+Aluminum/Titanium: 7 mm (18,4%)

Series 10 46 mm:
Total width: 39 mm
Screen width: 33 mm (84,6%)
Black bezel+Aluminum/Titanium: 6 mm (15,4%)


The watch has widened by 1 mm but the screen has increased by 2 mm (always round numbers) as the frame have been reduced by 1 mm.

I totally agree that the ideal/realistic thing would have been to keep the same black bezels as the Series 7-8-9. But if they used to be 1 mm thick, now they are about 1.15 mm thick…

For the Series 13 I'm sure we'll see the next (fourth) redesign going in that direction.

Watches are very tiny devices. With mobile phones, it's much easier to release a new model with more megapixels and a few other things.

The thing is, there are people who say things like: “I was waiting to upgrade my Series 3, but seeing that it's exactly the same as what I already have, I'll wait another year for the redesign”.

I just wanted to share my opinion, not change anyone's mind either.



Exactly. If you know nothing about Apple Watch and don't care about any details, then they're all the same - S1 to S10.


Clearly they're not all the same though.
 
Maybe I’m being too picky but going from the series 6 to 7 felt like a big upgrade to me. The larger screen with the smaller bezels made it a much better looking watch. Going from the 7 to 10 feels like an upgrade for function and a downgrade for looks. I like that it’s thinner and the weight difference from SS to titanium is definitely an improvement but the fatter bezels and the more square shape don’t look as good to me. When I place my series 7 next to the 10 I fell like the 7 looks like a newer design. That’s just my opinion though. Im having a hard time justifying my purchase at the moment but I’ll give it 12 more days to decide.
When I saw the Apple event I was a bit indifferent. The following days I kept looking and looking and I started to like more and more what I saw/read.

I put the Series 10 on my wrist and... it was instant... At that moment I knew that I liked what I had bought.

I've had the watch since friday and I'm still surprised by the change since the Series 7. Immediately, Series 7 seemed like an old design to me. The screen is now even more prominent and now finally has a size that I really love. Going from 40 gr to 36 gr and from 10.7 mm to 9.7 mm is also much more noticeable than I thought.

I'm a huge huge fan of the AOD mode and the refresh every second is a great step forward (they need to extend it to other faces somehow). The additional brightness when viewing the screen at an angle is also appreciated when I am typing on the keyboard or driving (always with caution) to mention two scenarios.

The new digital crown has made it possible to go from accidentally turning on the screen numerous times a day to not turning it on even once.

You can also see the improvement in the GPU and other things that were tweaked in the Series 9 SiP, an extra point of smoothness and a much faster Siri (those timers...). And others new features that already arrived with the Series 8 and 9 like car crash detection, 2000 nits or 64 GB internal storage.

The new fast charging is also quite noticeable. From 29% to 66% in just 13 minutes and 5 minutes later it reached 80%. From 29% to 80% in just 18 minutes. We are talking about 2.8% per minute... From 80% onwards the speed drops noticeably as expected: 24 minutes more to reach 100% from 80%.


Tomorrow I'll upload two more photos, including a photo of the side of the digital drown to show that the side button is now longer.
 
It’s hard to redesign the AW, given that the original form is purpose driven. Also, as the best mechanical watches, there is a purpose for introducing form tweaks slowly over many years - it becomes an icon and a recognizable symbol.
Purpose driven meaning what exactly? With respect to the difficulty of redesigning the AW… Apple has made multiple of what I’d refer to as evolutionary redesigns (e.g., tweaks to the AW but in keeping with the basic original design). I don’t see a revolutionary redesign as being difficult at all for the AW. I‘d say it‘s needed as the current design is stale.
 
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It’s a redesign, just the redesign no one wanted. I don’t think anyone has said I hope the next Apple Watch is wider with thicker glass bezels. I have the series 10
Slate titanium and the only thing that really feels like an upgrade is the lighter weight over my SS series 7. The screen doesn’t really look any brighter to me. I don’t need music on my watch so I’m having hard time finding a reason to keep it other than it being “new”.
Just because you didn’t want it, doesn’t mean no one else wanted it. I, along with many many others did want it. You gotta remember, the world doesn’t revolve around you and you aren’t the only one in it
 
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Just because you didn’t want it, doesn’t mean no one else wanted it. I, along with many many others did want it. You gotta remember, the world doesn’t revolve around you and you aren’t the only one in it
Oh ok so before the keynote you were like man I really hope they make the bezels thicker and the screen dimensions more square? Can you show me some post where people were asking for that cause I’ve never seen one
 
Oh I see, you’re one of those people. I can see this will go nowhere and you will nitpick about any little thing. Carry on
I thought the whole point of this thread was talking about the redesign. Did I miss something? What were the changes with the new design? It got 10% thinner, that’s a good thing. The glass bezels are at least 50% thicker. The screen got bigger but it’s more square now which to me doesn’t look as good. That’s it. What else was redesigned? 2 of the 3 design changes were bad choices but you are claiming that’s the redesign everybody wanted?
 
I thought the whole point of this thread was talking about the redesign. Did I miss something? What were the changes with the new design? It got 10% thinner, that’s a good thing. The glass bezels are at least 50% thicker. The screen got bigger but it’s more square now which to me doesn’t look as good. That’s it. What else was redesigned? 2 of the 3 design changes were bad choices but you are claiming that’s the redesign everybody wanted?
Glass bezels at least 50% thicker??

More like 17% thicker like one guy on X said after Apple event:


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I think it's completely respectable that you don't like the redesign, but you seem to want to hate it.


10% thinner, 10 lighter and almost 10% bigger screen (7% on big models and 9,5% on the small ones). And a lot of people say it's exactly the same… And they said the same thing when the Series 7 came out, which reduced the black bezels by 40% and increased the screen by 17-19.5% (46-41 mm).

The screen has grown especially in width, but there are already people with very small wrists who are on the verge of being left out in height. There is hardly any room to increase the screen height, so I understand what Apple has done in trying to change slightly the width-height ratio.
 
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To me this is very clearly a redesign. The form speaks completely different and I would have strongly preferred it if it was less square still. I am astounded people don’t see or feel this watch has changed. It looks so much more like a spy toy now while the previous form factor was a lot more elegant.
 
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I think it's a great redesign in where it matters the most : comfort and grip.

The watch is slimmer/lighter so it's most confortable it's by far the most important thing on watch if you plan to use it daily in the long run with a great battery life or at least very fast charging (hopefully S10 does 0-80% in 30min which is so great btw don't sleep on that!).

I maybe wrong but given Apple likes to hold same design for 3 years (OG-S2-S3 // S4-5-6 // S7-8-9 // S10 - ?) I am pretty sure the watch will not get anymore big redesign for at least 2 years. The only design thing they could improve short term (i.e. for S11 and/or S12) is maybe already planned is push the screen even more to the edges with exact same body dimensions. That is maybe why there is more glass bezels, Apple may prevent S10 of having an even more borderless display to have something to sell for S11 ?
Series 12 I would bet on a big SoC improvement since SoC is also changing every 3 gens (S6 chip=S7=S8, S9=S10) and some stuff related to Apple Intelligence

The only thing that I would love on S10 is full 2-day battery life to be on safe side and don't fear much battery degradation in the long run.

TLDR I would bet on :
S11 : slightly more borderless displays
S12 : chip tangible boost for new features, including better Siri / Apple intelligence
S13 : Next redesign but with basically same chip as S12
 
Has anybody considered that the Apple watch doesn't need to change its aesthetics drastically because it is an established recognisable brand aesthetic in its own right? It looks different to almost all other smartwatches that are not rip-off copies. Much like the Mini and VW Beetle always stayed true to their brand identity with modern styling that was synonymous with its past.
 
I thought the whole point of this thread was talking about the redesign. Did I miss something?

Yes, you missed the part where you became aggressively argumentative when someone disagreed with your generalization.

There is no value in continuing to engage with people who do that. Good day.

Oh ok so before the keynote you were like man I really hope they make the bezels thicker and the screen dimensions more square? Can you show me some post where people were asking for that cause I’ve never seen one
 
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Glass bezels at least 50% thicker??

More like 17% thicker like one guy on X said after Apple event:


View attachment 2425974

I think it's completely respectable that you don't like the redesign, but you seem to want to hate it.


10% thinner, 10 lighter and almost 10% bigger screen (7% on big models and 9,5% on the small ones). And a lot of people say it's exactly the same… And they said the same thing when the Series 7 came out, which reduced the black bezels by 40% and increased the screen by 17-19.5% (46-41 mm).

The screen has grown especially in width, but there are already people with very small wrists who are on the verge of being left out in height. There is hardly any room to increase the screen height, so I understand what Apple has done in trying to change slightly the width-height ratio.

I don’t think some dude on twitter is correct. 17% would barely be noticeable. In this side by side it looks like 50% at a minimum.
If I hated the design I wouldn’t still have my series 10, I would have returned it day 1. I’m just willing to admit that this isn’t new design I wanted or expected. I went from a series 6 to a series 7 and it was a big improvement, I never questioned if I should return it or not. The series 7 to series 10 is a different story. We’re on macrumors so we all like apple products but we don’t have to love every change they make. My whole point was before the keynote I didn’t hear anyone saying I hope they make the bezels bigger and the screen more square like a Fitbit. I did hear people wanting the screen pushed out further toward the casing like they did with iPhone 15pro and 16pro to create more of an all screen watch but that’s not what we got.
 

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Yes, you missed the part where you became aggressively argumentative when someone disagreed with your generalization.

There is no value in continuing to engage with people who do that. Good day.

I don’t think I was aggressive at all. Somebody posted that I was wrong and this is redesign that everybody wanted so I merely asked them to back up their argument which they clearly couldn’t do. I would consider that a reasonable discussion.
 
If I'm not mistaken they even said Series 7 was a redesign.
They're really stretching the use of this word...
 
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