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Can you explain what that means please? How does that translate to mah versus the series 10?

It means the battery holds 11% more energy. Whr is the proper way to measure energy capacity, not mAh.

11% alone is unlikely to give 6 hours more battery life. Otherwise, 33% would double battery life? Of course not. This means the increase Apple's claimed battery life is most likely a combination of different testing parameters + bigger battery.
 
Gotta admit...I was not available to listen to the Apple announcement, but a few hours afterwards I read on MacRumors about the "increased battery life" and a few other features and I was instantly ready to order and trade-in my Ultra 2 at that moment in time. However, I caught wind of how they are now measuring battery life and I did not order and am instead taking a wait-n-see approach.

Apple had me at first and I was ready to instantly buy, but now I'm taking a more cautious approach instead.
 
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