Free market.
there’s an old saying in business to avoid telling your customers “no”. Instead, answer “yes” but price it such that they’ll go somewhere else or your can subcontract th work profitably.
IMHO that’s the case here. Also IMHO folks who don’t like Apples offer would be more productive to go find a different wholesaler rather than whine about it here. Not saying they shouldn’t voice their opinion, but I’m also not going to refrain from voicing my view that they appear self-entitled, naive, and silly.