They framed the conversation by trying to focus the conversation around "Well we're just scanning against known hashes of material so don't worry your personal photos are safe" (i.e, focusing on the technical details of the scanning implementation they'll be releasing at launch) rather than letting people ask why any form of scanning should be happening in the first place.
Bingo!
And way way too much focus on the CSAM part of things -- which of course is hard to get anyone to be "against".
The particular specific content they are scanning for (CSAM in this case) isn't really relevant.
The tool to do this - on users devices - is the problem.
(I know you know this - just stating for clarity on my point in case it's read in isolation)
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