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Discussion in 'Community Discussion' started by XX55XX, Oct 7, 2011.
Share your's. I wonder if they will ever be read?
Mine from memory was quite simple:
To be honest, I wish I'd had the opportunity to say that thank-you to Steve Jobs in person. And although I'm not a massive Apple devotee, I did feel a bit of sadness.
Remembering Steve: the 1st MacIntosh helped me write a different kind of book
Here was my post to firstname.lastname@example.org:
When I was in residency I hoped to give doctors a way to think about drugs and show how they could take thousands of different drugs and group them into a few meaningful clinical categories based on merit and cost, and how they could move away from thinking about drugs based on advertising popularity. At that time (~1983), the PDR did not list drugs by class, only by trade names, and drug marketing made it very hard to see important differences, and similarities, in prescription drugs. Market forces trumped rational clinical decision making, and patients paid the price.
Two friends felt the same way, and we envisioned a book that would show relationships between drugs. To do this, we needed to arrange text side-by-side, and text had to flow into the boxes of the tables (this was 2 years before before PageMaker). I purchased an IBM PC, but it was not possible to make tables that could allow edits, additions, deletions, etc. (the publisher also wanted camera-ready copy, presaging another trend). It was beginning to look like our dream of a revolutionary book to help doctors and patients was deadcrushed like the automatons in the 1984 Mac commercial.
Then we saw MacDraw on the Macintosh. Incredibly, you could draw boxes AND put text in them! This was a magical answer to our problem and, in keeping with the times, we felt that some branch of fates franchise had given us a green light.* Then, as they came out, the Macintosh 128k, Ready-Set-Go and the LaserWriter seemed to be further proof to us that providence was on our side. We bought Macs, and now felt that we could change the world for the better.
The book, The Pocket Drug Guide, came out and was successfulwith a spin off, foreign languages and several editions. Multiple imitators followed and, eventually, even the PDR began listing drugs by meaningful clinical classes. Our books are no longer in printbut this approach to drugs is still popular. With this approach, doctors can more effectively and rationally take care of patients, limit drug side effects and, yes, save lives.
The dreams of Steve Jobs made our dream possible. We wanted to say thank you.
Our condolences to his family and friends.