I understand what the OP is trying to say.
A Glass covered phone! Really? Yes, looks cool but not practical! Lets face it, their presentation was nice but if this was aircraft quality super duper glass, it would not break from a simple drop.
I also agree that special consideration can be made for those customer that purchase allot of Apple products and not just the iPhone. A customer who has a house full of Macs, iPods, iPads and Apple TV is a great customer and Apple will not lose money on helping them out once. Maybe a $50 replacement fee instead of $200.
Best Buy implemented the Silver Rewards program and now I receive better treatment and exceptions on normal store policies because they recognize how much I spend annually as a customer. Who dose not appreciate being recognized for their loyalty!