That was easy Control from the users point is everything, but it looks like were are moving, or trying to move, and probably successful, into a THEY have control. and customers loose all control...
It won't happen overnight, but we'll have less and less control over a gradual period to try and "make it feel comfortable" for everyone....
I hate this new world already Stuff Steve Jobs, 1984 George Orwell knew this was coming, and this 29 years ago..... Even though it was only a book, all it has come true...