As I stated in another thread, I'm currently revising my company identity. As I got to the business card, I came to a crossroads; should a business card always be straight forward and a basic 3.5 x 2 inch piece of cover stock or is it always better to have a funky card design that makes the user jump through a hoop to get to the information they want to see? Maybe there is a gray area in between? I like the idea of fun business cards, especially since I'm a designer. But I find myself wondering if it would turn off most marketing executives that just see the utility in them (that they are a vessel that carries necessary information) and nothing else. Anybody have any thoughts? Maybe I have too much time on my hands, hence the need to finish my identity work and get some new business!