I think it would be cool if Apple had the same kinds of products as Google. They already share two things in common - both are in the mobile industry and both offer free e-mail accounts. But, if Apple had their own search engine, they could make a lot more money off of advertising and drive a lot of iPhone, iPad and iMac users away from Google products. If Apple ran their own maps, they could have complete control over them. They could make the Maps app on iPhone and iPad better than the one on Android, without Google's permission. One thing I like about Android's Maps app is that it has voice navigation. What are your thoughts?