Obviously Apple has been doing very well lately... namely from it's line of iOS devices and yet it's line on Mac's hasn't really seen similar growth in the last century. Sure it's slowly creeping up 2% and 3% at a time, but still has a worldwide marketshare of around 8%. Opposed to the huge marketshare of iPhone and iPad (I believe they are somewhere around 35% and 65% respectively). So what's the main difference? Do Mac's just suck relative to iOS devices?? No of course not. Mac's cost a significant premium over competing PC's opposed to iPhones and iPads are competitively priced with it's competition. Sure you can argue the materials/construction/OS etc of the Mac make the price worth it. But the iPad still has all those things and is able to remain price competitive. Apple has become hugely popular, by means of iPhone and iPad, and I think it is time for them to capitalize on some of that success with the Mac. They are already making the iOS to Mac transition extremely seamless in ML by bringing similar design and features to the Mac and by seamlessly synching it through iCloud. I think the time is ripe for Apple to shake up the industry even more by refreshing the MacBook line's with extremely competitive prices and then deploy a huge marketing push to the iOS users showing the new Mac with its new low prices. I know we had a rumor about the 11" mba price starting at $799... I think that'd be great, but I think Apple could push the envelope even more and start pricing at $699. Then start the 13" mba at $899. I know that really sounds crazy for Apple, but I think it is feasible. Plus the previous entry-level 13" macbook was priced at $999. I know there will be tradeoffs, namely lower specs and the retina display, but honestly I think the display on the mba is pretty beautiful already. If you need retina, that should be a pro feature. And the mba will still have a price range for those that need a high spec device. Now that the "macbook" is gone the mba is supposed to be the consumer, entry level device. Let's treat it as one. What do you think? Should Apple keep the same prices and keep the slow creep of 2-3% or do you think they should aggressively push into their iOS user base and try to take a huge marketshare chunk from windows with lower prices as microsoft releases their risky win8?