Should Apple make its own cases for future phones?

Discussion in 'iPhone Accessories' started by Retired Cat, Jul 5, 2013.

  1. Retired Cat macrumors 65816

    Joined:
    Jun 12, 2013
    #1
    It would be nice if Apple designed and made a case that reflected or complemented the design of each new iPhone.

    While I like the variety of third party cases, a lot of them don't match the Apple aesthetic or have fit and finish issues. It would be convenient for iPhone buyers to have a visually matched and guaranteed to work case on launch day.
     
  2. maflynn Moderator

    maflynn

    Staff Member

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    May 3, 2009
    Location:
    Boston
    #2
    The cases I buy are nice looking and work.

    I'd say that Apple should focus on what they do best and not try to do it all. Making cases really falls out of their core area of expertise and given how flooded the case market is. I wonder how much profit they'll generate.
     
  3. ceezy macrumors member

    Joined:
    Sep 30, 2011
    #3
    Yes!
    Loved my iPhone 4 bumper...wish they made one for the 5!
     
  4. takeshi74 macrumors 601

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    Feb 9, 2011
    #4
    I wouldn't expect them to if they don't currently. They seem to be leaving a lot of accessories to the aftermarket. There are plenty of well made cases out there that complement the iPhone. If you're not finding anything then you aren't looking hard enough. What are you specifically looking for?
     
  5. Retired Cat thread starter macrumors 65816

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    Jun 12, 2013
    #5
    I think of it this way: the case is part of the iPhone, just like the display and the metal structure.

    Think of the case as a component rather than an accessory and that is where I am going.

    I am actually mostly happy with my Incipio Frequency, but I did have to mod it to get rid of sharp edges.

    There were problems with the similar Incipio NGP case : sharp edges, lock button too stiff. It took awhile for these problems to be resolved.

    If Apple designed their own case as part of designing the entire device, buyers could have the option of a good case on launch day.
     
  6. tardman91 macrumors 6502a

    tardman91

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    Oct 21, 2009
    Location:
    Tampa Area, FL
    #6
    I'm sure Apple's designers cringe every time someone slaps a case on an iPhone. But those bumpers probably made the accounts do backflips. I'm surprised they didn't try to milk the bumpers for the iPhone 5 too. Those things probably had a markup of at least 70%.
     
  7. Retired Cat thread starter macrumors 65816

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    Jun 12, 2013
    #7
    Heck, I cringe when I see iPhones in certain models of case. I understand that a lot of people are clumsy or work in tough environments and really do need that bulky Otterbox, but I still cringe.

    That is why I think phone and case perhaps should be designed together at the same time. Make the whole system a functional work of art.
     
  8. HidingAmatanth macrumors newbie

    Joined:
    Jul 2, 2013
    #8
    If they would produce a phone that could be used normally without it cracking/bending/getting scuffed up/dropping calls when "held wrong", then people might could do without a case. Until then, some people feel the need to protect their $600+ item.

    That being said, I think branching into cases would ultimately be a bad business decision. They need to stick with what they know, which is electronics and programs to make them work.

    Look at Barnes and Noble. They are struggling right now, and a large part of that is due to the Nook. Trying to branch out into the digital book sales realm spread their resources too thin. They very well could have been okay right now had they not diverted their attentions.

    They are selling a select range of cases in their stores and online. They might not be getting all of the profit from them, but they are still making money off of them. With some brands they even make deals to sell exclusive color/prints.
     
  9. TC25 macrumors 68020

    Joined:
    Mar 28, 2011
    #9
    No, it would not. I agree with maflynn, Apple makes electronics, not cases and twisting the meaning of what a case is (Post #5) doesn't change that. One of the dumbest things a company can do is forget what its core competencies are. Making cases is a perfect example.

    Lots of companies make cases that match the Apple aesthetic and do not have fit and finish issues plus are available on, or soon after, launch day.

    ----------

    Clearly you forgot about the bumper cases they gave away.

    ----------

    I solved this problem by minding my own business and reserving cringing for the truly cringe-worthy things in life.

    Many people their iPhone as.....a phone.
     
  10. Retired Cat thread starter macrumors 65816

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    Jun 12, 2013
    #10
    What is the functional difference though between a case and the aluminum unibody on the iPhone?

    Both the outer structure of a phone and a case exist to protect internal components from damage.

    What are the best examples of this?

    That's a bit harsh. Of course this is not an issue of great importance in the grand scheme of things, but then the whole forum is pointless by that standard.

    Note that I said functional. Not just a pretty work of art.
     
  11. maflynn Moderator

    maflynn

    Staff Member

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    Location:
    Boston
    #11
    The case is not structure. those iPhone band cases do nothing to protect the phone except the edges. Many cases are made of silicone which offer not tensile strength and the plastic cases guard against scratches mostly.

    I use a case, but to be honest I don't think apple should get into the business of spending their resources on designing cases when there are gazillions of cases already available.
     
  12. TC25 macrumors 68020

    Joined:
    Mar 28, 2011
    #12
    See mafynn's reply.

    This MR subforum is all about iPhone accessories and at least half of the threads is about cases. Material, coverage, etc., including metal bumpers that complement the iPhone design. Reading/searching will reveal them.

    I quoted your words.
     
  13. MistahMumford macrumors 6502

    MistahMumford

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    Nov 12, 2011
    Location:
    SC
    #13
    Yes they should. That'd likely be what I'd use if they did!
     
  14. Marline macrumors newbie

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    Jun 20, 2013
    #14
    Apple always outsources the hardware or accessories, that's not Apple Style:apple:
     

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