I'm hoping for an interesting discussion on this. I think it would be quite good if Apple could go exclusively to Apple-designed ARM chips (which would also be able to run Windows 8, of course!) I've always admired Apple in the PPC days. Sure, in the later days they were waining in regards to their performance, and moving to Intel was a really good decision, but they seemed to have 'lost' something that made Apple the 'Think Different' company. Maybe it's just nostalgia, but there was something special about knowing that the computers were completely unique, and that they were incomparable. It was less about 'Mac vs PC' specs, and more about a distinctive user experience that you couldn't get elsewhere. I'd really like the idea of Apple-designed chips, Apple-designed hard-drives, Apple RAM, maybe even an Apple GPU. They'd be completely unique, and arguably be able to further their innovation. The only restriction would be Apple's design team. What do you all think? Is this something that you'd welcome in the near future?