Perhaps, but the branding of iTunes is not something that Apple really want's to change and eliminate. In the end, the title's accuracy matters not if it's really popular. I mean the name "Donkey Kong" really isn't accurate either - it never had a thing to do with donkey's nor does it have anything to do with King Kong (despite Universal's option at the time). That being said, it's a powerful brand name that is widely successful. You just don;t mess with that kind of success.