I have a Mac Mini I use as a server and have 2 AppleTV's that I love. I've tried putting Front Row back on the Mini but it's discontinued and missing so many Apple TV features and Apps. Ive installed Plex and it's very powerful but the controls are very "un-Apple". So it had me wondering why Apple doesn't simply make an "AppleTV" App? Apple still sells remotes, Apple didn't eliminate the IR port on the Mini and Apple put an HDMI port on it so they know that many people use Mac Mini's as home theater machines. So rather than having us rely on 3rd party apps to access our iTunes Library on the TV then why not just make AppleTV an app that they sell in the Mac App Store?