Recently Tim Cook announced that Phil Schiller would be taking over all App Store responsibilities. He already had app review and developer relations but now would pick up editorial and store front oversight from Eddy Cue. Looking at Eddy's bio on Apple's website he's still in charge of a lot and it seems like a hodgepodge of things: iTunes Apple Music Apple TV iCloud Siri Apple Maps iAd Apple Pay Apple's professional software Over the past 3-4 years it's hard to see much improvement in the things he's responsible for. iTunes is as bloated and messy as ever; Apple Music still has a lot of issues; Apple TV is not nearly as polished as it should be and the App Store is kind of a mess; maps and Siri are still inferior to Google's offerings; I doubt Apple Pay is as successful as Apple had hoped it would be at this point and Apple's pro software is kind of stagnant (case in point, having Microsoft and Adobe on stage demoing on the iPad Pro). I think Eddy still has too much on his plate and I'd love to see Cook implement another reorganization: Hire an SVP to run all of Apple's cloud business, maps and Siri. Bring someone in that has deep knowledge and experience in cloud computing and machine learning. Move Apple's professional software development teams under a dedicated VP reporting to Craig Federighi. That leaves Eddy with all of Apple's content businesses and Apple Pay. Content and recurring revenue streams are going to be huge going forward for Apple. With the exception of iTunes all of these platforms are basically in their infancy and have a lot of room to grow. And in the case of iTunes it seriously needs to be blown up and rewritten from the ground up, Windows be damned. Breaking up Eddy's org allows for a more manageable portfolio and all the individual pieces getting the attention they need. This wouldn't be a demotion for Eddy but rather a recognition that he had way too much on his plate and no way could everything get the attention it deserved. And this would also signal to Wall Street and the outside world that Apple is serious about cloud computing and software services and maybe, just maybe Wall Street would stop valuing Apple like a typical hardware company. But most of all I think consumers would benefit because we'd get better, more reliable services from Apple.