Absolutely not. The MacRumors name is most of the brand. Anyone can set up an Apple news blog like this easily, but there's only one "MacRumors".
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Should Mac Rumors be renamed?
- Thread starter Madonepro
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Will MacRumors be covering this story? Seems like an actual Apple story and very serious.
Brands are quantifiably valuable and if MacRumors were ever to rebrand, it would lose a significant portion of its value (despite the new name being possibly more accurate). Yes, you can buy new domains, put in URL redirects, reindex site maps, etc., but that’s a technical answer to a marketing problem (making it an incomplete answer at best and completely wrong at worst).
But for the sake of argument, say the owners decided that they needed to rebrand and were looking for community suggestions (a la ”Mac-y McMacFace”). Anything with the word “rumor(s)” isn’t technically right so that’s out. In fact, in the last 10 updates/posts, there’s not a single rumor present; most of them are just news, product announcements, or deals. In essence, it’s a lot of miscellaneous things vaguely related to Apple that enthusiasts may be (are?) interested in.
That’s not bad (I imagine they’re optimizing for engagement and it’s likely working), but it makes it hard to descriptively name. One cider in, here are a few (appalling bad) options:
1. AppleADay
2. Macellaneous — lousy URL to type in, but your favorite search engine would help you out
3. TechnicallyApple
4. Scoopertino — this gives them quite a bit of leeway (e.g., anything vaguely related to Cupertino), but they lose the strong Mac/Apple SEO connection.
5. AppleByte: Byte (Bite) sized bits of news related to your favorite fruit company.
In the end, I’d stay with MacRumors. The brand is well known and the name is memorable and I doubt the typical visitor notices/cares that most of the updates are neither Mac nor rumor related. That said, I would thoroughly enjoy a better RSS feed/filtering option that allowed me just to view the rumors or updates directly related to Apple, which would help me wade through the Elon Musk, Facebook, accessory maker, Epic, random-thing-hardly-related-to-Apple stories.
But for the sake of argument, say the owners decided that they needed to rebrand and were looking for community suggestions (a la ”Mac-y McMacFace”). Anything with the word “rumor(s)” isn’t technically right so that’s out. In fact, in the last 10 updates/posts, there’s not a single rumor present; most of them are just news, product announcements, or deals. In essence, it’s a lot of miscellaneous things vaguely related to Apple that enthusiasts may be (are?) interested in.
That’s not bad (I imagine they’re optimizing for engagement and it’s likely working), but it makes it hard to descriptively name. One cider in, here are a few (appalling bad) options:
1. AppleADay
2. Macellaneous — lousy URL to type in, but your favorite search engine would help you out
3. TechnicallyApple
4. Scoopertino — this gives them quite a bit of leeway (e.g., anything vaguely related to Cupertino), but they lose the strong Mac/Apple SEO connection.
5. AppleByte: Byte (Bite) sized bits of news related to your favorite fruit company.
In the end, I’d stay with MacRumors. The brand is well known and the name is memorable and I doubt the typical visitor notices/cares that most of the updates are neither Mac nor rumor related. That said, I would thoroughly enjoy a better RSS feed/filtering option that allowed me just to view the rumors or updates directly related to Apple, which would help me wade through the Elon Musk, Facebook, accessory maker, Epic, random-thing-hardly-related-to-Apple stories.
The UK retailer Carphone Warehouse was founded in 1989 and still exists (all the stand-alone stores were closed in 2020 but the "shops within shops" and the website still exist). I think it's good that they never changed the name to 'keep up with the times.' Keeping the original name shows heritage, history, and culture. It has some class. I think the same about the MacRumors name.
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