In my opinion (worth squat) when I see people wearing their Apple Watches, about 5% have the one that is best size for them, the rest seem to have talked themselves or been talked into settling for the wrong size watch. It almost seems to me that, being a new product category for Apple, might it not have been in their best interest to release <b>only</b> a 40mm watch to start with? This would be a tad larger on the thin wristed folks and a tad smaller on the big wristed folks, but... It would be iconic. Less preorder customer angst. Less need for try-ons. Less inventory/production hassles. Quicker to manufacture. Easier to drive down component costs. Less returns and gray market dealings. As in a "you can have it in any color you like as long as its black" Henry Ford type of thing... Then, in gen 2, branch out to 38mm 40mm and 42mm Then with Gen 3 fade out the 40mm. It's all water under the unbuilt bridge now, lol.