The flip side is they get much wider exposure for their apps than before, plus they don't have to worry about things things like download bandwidth; keeping users current, etc. A 30% retail markup is not that unusual; and developers of good apps can increase prices a bit to get the same net from sales; with the benefit of far greater exposure and potential sales.
As others have stated and from what I've read about it, 30% is not all that bad, considering that apple is not only processing the payments but providing a delivery mechanism some level of marketing and also a feedback system for others to see and the developer to use. Then there's the metrics that apple provides the developer. Seems that the developer is getting his money's worth.
I initially stated that I opt for non MAS versions partly because that gives the developer more $$ but I was incorrect in some assumptions as MAL pointed out. I revise my opinion on this topic after doing more research. It still costs developers $$ to try to publish and maintain apps outside of the MAS, in fact it may take more up front work as apple does a lot of the leg work in the MAS
Point well taken.
In retrospect much of my concern is surrounding the influence of iOS, and what Apple _may_ (or may not) do to dumb down OS X. Admittedly I'm very biased towards Apple Computers & the day to day enjoyment I derive from using Snow Leopard vs Windows 7 at work.
Having used both concurrently for so long, I cringe at the thought of losing OS X as the professional tool I've relied on. Therefore I must say that the moment Apple changed their name from Apple Computer to Apple Inc. I've been concerned. While I congratulate Apple for it's amazing success, I surely hope that they choose to include those of us that rely on, and prefer OS X in the workplace.
I appreciate the truly explosive growth and exemplary way Apple has maximized iOS, as both a great product for the consumer, and a profit center for the company. Hopefully they will do the same for OS X.
Conversely if they use OS X to draw in more new users via changing it's look & feel to replicate iOS as we are seeing, it will be a damaging blow to those of us loyalists (not to be confused with Fanbois).
Speaking of which, I'd be thrilled if the Fanboy moniker would disappear. However much like the "Dead Heads" that worshipped Jerry Garcia's Grateful Dead, Apple has it's equivalents. Zealots that bring their anger and desire to argue, call names, insult, and cause discord to this otherwise wonderful forum.
Such is the state of Apple circa 2012.
🙂