Simplify Media Yanks iPhone Apps, Changing Focus

Discussion in 'iOS Blog Discussion' started by MacRumors, Mar 15, 2010.

  1. MacRumors macrumors bot


    Apr 12, 2001


    Simplify Media late last week announced that it is moving in a "new direction" and will no longer be offering its popular iPhone applications that allowed users to stream their iTunes music libraries to their iPhones and iPod touches via Wi-Fi, 3G, and EDGE.
    Simplify notes that it will continue to operate its service for existing users for at least the next three months, but makes no promises beyond that timeframe.

    Article Link: Simplify Media Yanks iPhone Apps, Changing Focus
  2. screensaver400 macrumors 6502a

    Jan 28, 2005
    3 months, huh? Developed the technology only to completely drop it?

    3 months puts us to mid-June, about when new iPhone software is usually released. I wouldn't be surprised if Apple bought the technology (or the company) and is incorporating it into iPhone 4.0, perhaps with ties to MobileMe and that big data center of theirs.
  3. roland.g macrumors 603


    Apr 11, 2005
    One mile up and soaring
    It's one thing to stop development, continue offering it through the store and scale back support.

    But to discontinue, yank, and tell existing users that within 3 months they may not get any continued support or even use!, sorry but that is one way to ensure that when you do bring anything new to the marketplace, whatever marketplace it is, it will be met by hesitation over the fact that you are a sketchy company that may or may not stand behind anything. Poor business model.
  4. wooo macrumors member

    Mar 23, 2006
    Given that apple NEVER comments on acquisitions and that they (simplify) even posted anything about the future on the blogs indicates that this is unlikely an Apple purchase, but it's of course possible. (more likely would be Google, in all honesty) My take on it (see more here: ) is that they simply didn't have money to keep up with all the streaming since they used a proxy to get around firewalls, etc. (hence the simple setup compared to my own product which is peer to peer). Their iPhone apps had both dropped well below the top 25 paid music apps for months and months now (yes, I track this like a daytrader... as I used to view them as my primary competitor). I think it will be very sad though unless they come out with something similar in the Summer, they had a great product with an unbeatable price (possibly too unbeatable!)
  5. HoserHead macrumors member


    Jun 11, 2003
    There's always ooTunes, but I'm sad that I didn't hear about Simplify Media before now. Has anybody used both who can comment on their relative merits?
  6. screensaver400 macrumors 6502a

    Jan 28, 2005
    This is all speculation, but what you say suggests Apple may have bought just the technology.

    How would Simplify act if Apple had? Apple being Apple, they wouldn't tell Simplify about their plans for the tech, but probably put a phase-out period in the contract (3 months).

    So, Apple buys their tech, but Simplify doesn't know what Apple intends to do with, or when. All they know is they have to shut down the service in three months, so they announce that.

    As you rightly note, Apple wouldn't comment on any acquisition publicly.

    I'm just saying it's plausible, but we don't really have any evidence in either direction.
  7. macduke macrumors 604


    Jun 27, 2007
    Central U.S.
    Mysteriously changing focus, can't comment on future direction, apps disappearing from app store, dropping support in time for OS 4.0?

    Apple bought them. Probably for DIRT cheap.

    But why would Apple build this into their software? I thought they made a ton of money off inflated memory prices. People need more memory without this product. So either they bought them to stifle competition, or they will add it to MobileMe to make it seem more valuable and attractive to new customers.
  8. yoppie macrumors 6502a

    Oct 19, 2007
    I really hate to see SimplifyMedia shut down. I used this regularly on my macs and iPhone. I also liked that I could stream my friends' music collections with no trouble. I guess I'll be making the switch to Orb.
  9. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    While there is no evidence to support this it certainly sounds this way. However, if they were to want to stifle competition then why allow the app ever?
  10. theloon macrumors member


    Dec 19, 2007
    Money back please

    Having just bought the iPhone app, so I would like a refund. I wonder how iTunes addresses this In Europe, for example, the App store is classed as a point of sale therefore Apple is responsible for refunds for issues like these.

    Ummmm, I wonder...
  11. websyndicate macrumors regular

    Aug 22, 2007
    Spokane Valley,WA

    Well I really really like this app and hate to see it go away. I think this is BS and I would like my money back being a supporter of version 1 and 2 I'm feeling the screwing.
  12. jmacleodpc19 macrumors newbie

    Oct 8, 2007
    I use this app all of the time and I'll be sad to see it go. I leave my MBP upstairs and I drop my iPhone onto the Sound Dock. I've loved having my complete library on my iPhone whenever I have a signal.

    But, because of this app, I haven't had to upgrade from my 8GB iPhone. I don't need to fill up the space with songs.
  13. R1PPER macrumors 6502

    Oct 1, 2008
    It's been reported alot that apple is launching a streaming service similar to simplify media. I presume Simplifiy Media are aware of this. Apple might have paid them a fee so there are no patent infringements? Whatever happens we will get this service back officially from Apple with iphone 4.
  14. slu macrumors 68000


    Sep 15, 2004
    As someone who recently started using this service, I am disappointed. I guess I will just try to get as much value as I can out of it for the next 3 months. The killer feature to me was being able to listen to my friends libraries. I am not even sure there is another way to do that on both the iPhone and Mac.
  15. cfountain72 macrumors member

    Dec 5, 2002
    Tampa, FL

    Apple bought Lala a while back, which may allow you to do things quite similar to what Simplify does...maybe better. An App has not been released, but their site allows you to 'upload' your iTunes library, from which you can stream music online instead of storing them on your iPhone. You can't currently stream to an iPhone, but that is probably not too far away. I'd assume Simplify simply saw the writing on the wall.

    Peace be with you.
  16. tk421 macrumors 6502a

    Dec 7, 2005
    Los Angeles
    I've found the Simplify iPhone apps to be incredibly slow. And their customer service has been pretty terrible too. I have actually told a couple friends to NOT purchase their app, I had such a poor experience with it.
  17. tyson12zoll macrumors member

    Aug 24, 2003
    I caught wind of this last night and was still able to sign up for a new account (around 5am).
  18. optophobia macrumors 6502a


    Oct 26, 2007
    Hudson MA
    this was one of the first apps I got (when it was free), so it was good while it lasted.

    Anyway, just checked, and you can still set up a new account
  19. Excellerator macrumors 6502a

    Aug 3, 2008
    As someone who has bought Simplify Media 1 and 2 and then Simplify Photo for the iPhone I am disappointed. I considered this a page one app too.
  20. MattWylde macrumors regular

    Sep 17, 2009
    This is by far the worst news that I've read all day. Not only did this app charge the existing users to upgrade from version 1 to version 2, but now they are cancelling the service in 3 months? It is rather upsetting since I use this app extensively for my music. At least they pulled the app from the App Store, which is more than I'd say for most developers.

    It makes business sense that Apple would buy Simplify Media's service. Apple's product line price points are based upon storage capacity. As one member commented above me, he's not had to upgrade his 8GB phone because of apps like this. For that exact same reason, I did not update to the new iPod Touch 3G this year. Apple would much rather that consumer buy the newly released hardware each year. When you start offering apps that require your devices to have a very minimal amount of storage capacity, it defeats the purpose of charging more money for more memory storage. I really don't think Apple is intending to offer a streaming service (without charging a membership fee/monthly fee)...they just want to stop these type of apps from reducing their profits on hardware sales. Apple makes much more off of selling 1 iPhone than they do from selling apps. That's just my 2 cents...
  21. dejo Moderator


    Staff Member

    Sep 2, 2004
    The Centennial State
    Contact Apple. Refunds for App Store purchases are possible.
  22. Aleco macrumors regular

    Aug 7, 2009
    Home Sharing on iTunes 9... It's gonna come soon by default for 4.0. Simple as that.
  23. bdouglashall macrumors newbie

    Jan 11, 2010
    No doubt...glad I dropped $8 on that App...Thanks Simplify Media, Thanks!:confused:
  24. ventro macrumors 6502a

    Sep 23, 2006
    Yeah really the only reason that makes sense is that Simplify is either aware of, or going to be part of something that Apple announces in 3 months. Either way, it's a really good bet that 4.0 is going to have some way to stream your entire library over the web.
  25. Lopes macrumors 6502

    Jun 23, 2003
    How do you upload your itunes library to lala? Poking around the site now and can't find it.

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