Reading WWDC news and the common theme is that WWDC was boring because no new products were announces. That it was maybe exciting for developers (shocking considering it is a developer conference) but a real snoozer for consumers. Since when is software not considered a product? And why is it that Apple gets knocked for being just a "hardware company" (because according to Wall Street hardware is a low margin commodity business) yet when they have an event all about software and the Apple ecosystem these same people knock it for being boring. To me that's basically the media's way of creating a no win situation for Apple. Predict doom and gloom calling Apple just a hardware company with competitors who can sell their hardware cheaper. And then when Apple shows its about so much more than hardware predict doom and gloom and call Apple boring because we didn't get any new hardware. I'm glad this event was all about software and all about developers. And Apple set themselves up to have an amazing fall when new hardware is announced. I saw lots of tweets in my twitter feed from people who said the features announced today are making them seriously consider going back to iPhone. Imagine what will happen when fall comes around and we get a new iPhone with a larger screen.