Skippable Ads Coming to Instagram Stories

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 11, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Instagram today announced that more than 150 million people now use its Snapchat-like Stories feature on a daily basis, and now the company is looking to monetize that user base with the introduction of full-screen ads.


    Just like Snapchat, Instagram will sometimes add a 5-second photo or 15-second video ad in between stories when a user watches more than one in a row. The video ads in particular are set to autoplay with audio. The good news: each ad can be skipped by swiping on it, according to TechCrunch.

    Instagram said it will begin testing the ads over the coming weeks with over 30 global brands, such as Airbnb, Capital One, Buick, Nike, Netflix, and Qantas. In the future, the company said the ads may be tappable, enabling users to proceed to an advertiser's website to purchase a product or learn more information.

    Instagram Stories enables users to share personalized photos and videos with their followers that disappear after 24 hours.

    Article Link: Skippable Ads Coming to Instagram Stories
  2. Glassed Silver macrumors 68000

    Glassed Silver

    Mar 10, 2007
    Kassel, Germany
    Full-screen AND audio AND auto-play.

    But there's App Store guidelines for much pettier things...

    Glassed Silver:ios
  3. asleep macrumors 68040


    Sep 26, 2007
    Wrong model to keep me as a user,

    Nothing worse than popup, intrusive ads. [​IMG]
  4. Aluminum213 macrumors 68040


    Mar 16, 2012
    Instagram is too popular at this point to deter any users away
  5. OneBagTravel macrumors 6502


    Oct 18, 2013
    I don't browse Stories but if they implement this into the standard picture upload and browsing feature,I could see myself dropping it.
  6. LordQ macrumors 68040


    Sep 22, 2012
    What did you expect from a Facebook company? Internet cancer, that's what that company is.
  7. TMRJIJ macrumors 68020


    Dec 12, 2011
    South Carolina, United States
    The world of ADs is coming sooner than you think.
    If they offer a 'Remove ADs' in-app purchase option, I'm straight up deleting this app.
  8. Pakaku macrumors 68000


    Aug 29, 2009
    I'd love to see some numbers on users abandoning the app.
  9. 69Mustang macrumors 601


    Jan 7, 2014
    In between a rock and a hard place
    The sad thing is the companies don't care if you leave. They've learned that the vast, vast, vast majority of people are more than willing to accept ads if it means no financial outlay. It's the same with IAP. People are more than willing to be nickle and dimed to infinity. Spend $5-10 outright? Ha! "It's only worth 2.99"
    /charges $2.99
    "3 bucks for that? They should give us a trial"
    /changes game to freemium
    --> spends $65 on IAP over the next 3 months :rolleyes:

    We are our own worst enemy
  10. 2457282 Suspended

    Dec 6, 2012
    Facebook is making Instagram into Facebook. And Snap is not too far behind. I gave up on Facebook a couple of years ago and just never got into Snap. I use instagram a little, but not sure for how long. The over-sharing culture that pretends that our lives are fantastic and perfect, is just a little beyond me. My life is not perfect and I cannot post every five minutes. I just like to post here where it is specific to a technology that I can geek out on.
  11. Fall Under Cerulean Kites macrumors regular

    Fall Under Cerulean Kites

    May 12, 2016
    First step, skippable ads.
    Next step, unskippable ads.
    But guess what? We all get precisely what we’re paying for.
  12. 69Mustang macrumors 601


    Jan 7, 2014
    In between a rock and a hard place
    My wife curates my Facebook page so I don't miss out on extended family announcements and such. I have Instagram and only follow my daughters. Just to make sure they aren't posting craziness. My wife and daughters love social media. Me, not so much.
  13. noisycats macrumors 6502a


    Jun 1, 2010
    The 'ham. Alabama.
    Give me a good ad, I'll watch. That's the key, make it good.
  14. Xavier macrumors 68020

    Mar 23, 2006
    Instagram is becoming a place for ads. I am loosing interest quickly.
  15. foxconn Suspended

    Sep 6, 2016
    I lost interest when they changed the feed to be what an algorithm thinks I wanna see.
  16. OldSchoolMacGuy macrumors 68020


    Jul 10, 2008
    This is the truth. Yes, a few users may be turned away. Even if 1% stopped viewing because of this change, the millions in revenue they'll make on this change every month will more than offset it.
  17. mcrawley macrumors newbie


    Oct 12, 2011
    b/t North Zulch and Snook
    This. The ads will be an additional reasons to fade from the platform.
  18. Greenmeenie macrumors member


    Jan 14, 2013
    Ugh. This is a baaaaaaad idea. Putting pop up ads on 2 second videos? How annoying. Seriously. Unless Instagram plans to offer a monthly "pay" service like Spotify does to eliminate ads, I do not think this will work. I could see people stop using Instagram stories altogether if they have to deal with pop up ads constantly interrupting.
  19. Johnny907 macrumors 6502a


    Sep 20, 2014
    Thank god I go out of my way to ignore Instagram Stories then. If I want to view a video, I'll go to SnapChat
  20. viachicago22 macrumors 6502


    Sep 20, 2013
    I don't know all the reasons why but I still love Snapchat and hate Instagram Stories

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