Skippable Ads Coming to Instagram Stories

Discussion in 'iOS Blog Discussion' started by MacRumors, Jan 11, 2017.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Instagram today announced that more than 150 million people now use its Snapchat-like Stories feature on a daily basis, and now the company is looking to monetize that user base with the introduction of full-screen ads.

    [​IMG]

    Just like Snapchat, Instagram will sometimes add a 5-second photo or 15-second video ad in between stories when a user watches more than one in a row. The video ads in particular are set to autoplay with audio. The good news: each ad can be skipped by swiping on it, according to TechCrunch.

    Instagram said it will begin testing the ads over the coming weeks with over 30 global brands, such as Airbnb, Capital One, Buick, Nike, Netflix, and Qantas. In the future, the company said the ads may be tappable, enabling users to proceed to an advertiser's website to purchase a product or learn more information.

    Instagram Stories enables users to share personalized photos and videos with their followers that disappear after 24 hours.

    Article Link: Skippable Ads Coming to Instagram Stories
     
  2. Glassed Silver macrumors 68000

    Glassed Silver

    Joined:
    Mar 10, 2007
    Location:
    Kassel, Germany
    #2
    Full-screen AND audio AND auto-play.

    But there's App Store guidelines for much pettier things...

    Glassed Silver:ios
     
  3. asleep macrumors 68040

    asleep

    Joined:
    Sep 26, 2007
    #3
    Wrong model to keep me as a user,

    Nothing worse than popup, intrusive ads. [​IMG]
     
  4. Aluminum213 macrumors 68030

    Aluminum213

    Joined:
    Mar 16, 2012
    #4
    Instagram is too popular at this point to deter any users away
     
  5. OneBagTravel macrumors 6502

    OneBagTravel

    Joined:
    Oct 18, 2013
    Location:
    USA
    #5
    I don't browse Stories but if they implement this into the standard picture upload and browsing feature,I could see myself dropping it.
     
  6. CarlosQG macrumors 68030

    CarlosQG

    Joined:
    Sep 22, 2012
    #6
    What did you expect from a Facebook company? Internet cancer, that's what that company is.
     
  7. TMRJIJ macrumors 68020

    TMRJIJ

    Joined:
    Dec 12, 2011
    Location:
    South Carolina, United States
    #7
    The world of ADs is coming sooner than you think.
    If they offer a 'Remove ADs' in-app purchase option, I'm straight up deleting this app.
     
  8. Pakaku macrumors 68000

    Pakaku

    Joined:
    Aug 29, 2009
    #8
    I'd love to see some numbers on users abandoning the app.
     
  9. 69Mustang macrumors 68040

    69Mustang

    Joined:
    Jan 7, 2014
    Location:
    In between a rock and a hard place
    #9
    The sad thing is the companies don't care if you leave. They've learned that the vast, vast, vast majority of people are more than willing to accept ads if it means no financial outlay. It's the same with IAP. People are more than willing to be nickle and dimed to infinity. Spend $5-10 outright? Ha! "It's only worth 2.99"
    /charges $2.99
    "3 bucks for that? They should give us a trial"
    /changes game to freemium
    --> spends $65 on IAP over the next 3 months :rolleyes:

    We are our own worst enemy
     
  10. 2457282 Suspended

    Joined:
    Dec 6, 2012
    #10
    Facebook is making Instagram into Facebook. And Snap is not too far behind. I gave up on Facebook a couple of years ago and just never got into Snap. I use instagram a little, but not sure for how long. The over-sharing culture that pretends that our lives are fantastic and perfect, is just a little beyond me. My life is not perfect and I cannot post every five minutes. I just like to post here where it is specific to a technology that I can geek out on.
     
  11. Fall Under Cerulean Kites macrumors regular

    Fall Under Cerulean Kites

    Joined:
    May 12, 2016
    #11
    First step, skippable ads.
    Next step, unskippable ads.
    But guess what? We all get precisely what we’re paying for.
     
  12. 69Mustang macrumors 68040

    69Mustang

    Joined:
    Jan 7, 2014
    Location:
    In between a rock and a hard place
    #12
    My wife curates my Facebook page so I don't miss out on extended family announcements and such. I have Instagram and only follow my daughters. Just to make sure they aren't posting craziness. My wife and daughters love social media. Me, not so much.
     
  13. noisycats macrumors 6502a

    noisycats

    Joined:
    Jun 1, 2010
    Location:
    The 'ham. Alabama.
    #13
    Give me a good ad, I'll watch. That's the key, make it good.
     
  14. Xavier macrumors 68020

    Joined:
    Mar 23, 2006
    Location:
    Columbus
    #14
    Instagram is becoming a place for ads. I am loosing interest quickly.
     
  15. foxconn macrumors 6502

    Joined:
    Sep 6, 2016
    Location:
    www
    #15
    I lost interest when they changed the feed to be what an algorithm thinks I wanna see.
     
  16. OldSchoolMacGuy macrumors 68020

    OldSchoolMacGuy

    Joined:
    Jul 10, 2008
    #16
    This is the truth. Yes, a few users may be turned away. Even if 1% stopped viewing because of this change, the millions in revenue they'll make on this change every month will more than offset it.
     
  17. mcrawley macrumors newbie

    mcrawley

    Joined:
    Oct 12, 2011
    Location:
    b/t North Zulch and Snook
    #17
    This. The ads will be an additional reasons to fade from the platform.
     
  18. Greenmeenie macrumors member

    Greenmeenie

    Joined:
    Jan 14, 2013
    #18
    Ugh. This is a baaaaaaad idea. Putting pop up ads on 2 second videos? How annoying. Seriously. Unless Instagram plans to offer a monthly "pay" service like Spotify does to eliminate ads, I do not think this will work. I could see people stop using Instagram stories altogether if they have to deal with pop up ads constantly interrupting.
     
  19. Johnny907 macrumors 6502a

    Johnny907

    Joined:
    Sep 20, 2014
    #19
    Thank god I go out of my way to ignore Instagram Stories then. If I want to view a video, I'll go to SnapChat
     
  20. viachicago22 macrumors 6502

    viachicago22

    Joined:
    Sep 20, 2013
    #20
    I don't know all the reasons why but I still love Snapchat and hate Instagram Stories
     

Share This Page