I thought Apple was getting out of the display business. I guess I missed that. Cool concepts.
Apple has “gotten out of” many businesses it’s still assumed to be in. Occasionally Apple decides to pop its head back in unexpectedly, like appears to be happening with the Mac Mini, but rarely has Apple got out of something and then fought back to truly revive it (not just in name but in spirit as well). Final Cut Pro is an example of this.
As far as the Mac Mini is concerned, it may fly as a “cool” spontaneous purchase, or something that suits a niche temporarily— but previous Mac Mini users (the core base that bought into that workflow and solution) have been forced into other product segments due to it dying on life support.
While I’m excited to see if (and what) a new Mac Mini might be, it’s not something I’d likely consider to be a long-term solution. The ethereal Mac Pro is even weirder. It’s supposedly confirmed, but it’s been so long that its core user base has fractured into who knows what.
With rumors of Apple replacing Intel with their own custom ARM chip built by TSMC as soon as 2020, any kind of MacBook Pro or iMac Pro— or any computer priced above $1,500 to $2,000– seems to rest on very interesting, possibly shaky ground.
How would any of you justify a $5K to $10K iMac Pro purchase at the tail end of 2018? I’m honestly curious (not being sarcastic).