I wrote this on another thread, but it makes sense to have a thread here about the UI. Based on the videos, I think the UI is pretty slick - wouldn't expect otherwise from Apple. However in the demo videos, it seems to be "overly" complicated - but perhaps that just at first glance and it's easy to adapt to. I've been using an Android Wear device and find it pretty simple navigate. Perhaps Apple's watch has a more powerful OS, but between the native "apps" and what developers can/will do - it seams like a decent learning curve. I am sure one can get used to it - like with everything. But it might turn some people off at the get-go. Based on this, I think Apple might have also misjudged this "10 second" glance comment. Because it could take half that time to simply get to the menu/screen you want within an app (for some things) Overall, to me, it appears that the Apple watch has more to fiddle/play with vs the Android Wear I have been using. Both good and bad I think - at least from my perspective who really was only interested in a smart watch for simple notifications. ETA: Also - do you have to launch apps by touching them - or can you use Siri?