I've had a creative zen xtra 30gb for the past 2 and a half years. The thing is built like a brick. It has the same toughness and unfortunately size and weight as a brick too. So my gf got me a black ipod 5G for valentines day. It's working great, the buttons are very easy to use, navigation is great, the display is gorgeous. Except... 1) There is a constant hissing like listening to vinyl with my shure E2's, E3's, and very slight with my sennheiser HD 205's. They seem to be ok with my sennheiser hd580's due to their much higher impedance. 2) Play lists... arggg... I can not edit more than 1 play list. One of the features I liked best about the creative was that any time I choose to play anything, it would automatically add that to the playing now list which I can modify and save. I have to manually do that with the ipod. 3) Settings. If I want to keep my main menu neat, I can hide some options, like the extras. But there is no way to get back to the extras unless I go into the settings, enable display of the extras, then go back to the main menu to access them. 4) Screen. It's brilliant, bright, beautiful, but way too bright to use at night. I can light up the sidewalk in front of me with it. It SUCKS down the battery bone dry like nothing out there and screams rob me at night. MAKE A DIMMER!! 5) Battery life. They claim 14 hours. Playing 160kbps MP3's straight w/o touching the display gets about 10-11hrs max. With songs on shuffle, using the scroll wheel and display (i.e. what NORMAL people do) I can barely squeeze 6-7 hrs out. I was getting 8-9 hours with 320kbps MP3's on my creative. 6) Scratches!! ARGGG SCRATCHES!! I have a protector on the front so that's fine with me. Otherwise I carry it in my pocket w/o any kind of case so its still slim. Anyway that's my critical review of the ipod from a former creative user. The form factor's great, controls are a lot easier to use, battery life sucks, itunes is a better interface, wish I could have ipod hardware and creative firmware.