I love it, one more step toward dismantling the cable company's grip on content. I am really looking forward to the day that I can purchase individual live channels on via Apple TV. I dumped my cable subscription years ago and currently watch the few shows I am interested in seeing (i.e. The Walking Dead) on iTunes the day after they are run live on cable.
Channels suck.
Even if you could purchase certain channels... they still broadcast one show at a time... literally AT a certain time.
We're in an on-demand world now. Wouldn't it be better to subscribe to a service that let you watch the "shows" you wanted to watch? Whenever you want?
I understand the concept of purchasing individual channels... but those channels will still broadcast stuff you won't want... and they broadcast while you're at work, or asleep, etc.
It doesn't seem like you would be gaining much.