Don't make excuses.
For, perhaps $1000 it should be totally unmarked, new out the box.
There is NO EXCUSE for it to be otherwise.
If it was $49 you may think, well it's cheap so I guess I'll put up with some marks, but not $1000.
I'd almost recommend anyone to set up their phone, or other video recording device and video themselves unboxing their watch, as you can be sure Apple are going to say you did it, if you go to a store and show them marks.
In case anyone wonders...................
We make items at my workplace out of Medical Grade Stainless Steel every day of the week and they are all hand polished.
Even one tiny spec of a mark will be rejected by our quality control and sent back for re-polishing before it's sent to the customer.
There is NO Excuse.