How about smaller more frequent updates? people tend to hold off for updates to come all the time with apple. [rant ] I have personally been holding off from buying a MacBook pro only to get into ultimate depression today when there were no update to it. 7 months without a upgrade to the PRO flagship... Great. How about small updates frequently instead so people like me actually bought when I thought about it without thinking "maybe Apple give us a major overhaul next week" and then end up not buying. [/rant ] Things like BTO graphics card added. Another time perhaps a few more hard drives to choose from. Next month new processors, etc. And then do the whole case redesign every two years. At least if there is no update in 7 months adjust the prices perhaps?