There's a reason why Apple has more cash on hand than any other company. There's no doubt that people buy anything this company releases & Apple is well aware of it. This has been the case for years now & was proven true with the release of the Apple cleaning cloth. A regular microfiber cloth with an Apple logo, that people willingly paid $20 for. All while knowing full well, they could get the exact same product, minus the logo of course, for probably a buck. I won't even begin with the absurdity of there actually being 10+ minute long review videos for it.
This sort of blind allegiance is why Apple is able to release & price their products with impunity. It's fascinating to watch, really.