It's not just a phone. It's a phone, iPod, camera, Internet communication device, e-mail viewing device, calculator, calendar, notepad, clock, flashlight, stock viewer, video player, alarm, ajax game player, and weather viewer for only $729.98. That's fifteen things. Or you can get a laptop, which is only one thing (computer), for like twice as much. The iPhone is obviously a bargain.
dont forget head turner...