It's really interesting to see so many comments from people who don't use the app, know it's intent, or know how this function is implemented. The Memories feature is for snaps that you send out--not for snaps that have been sent to you.
When you send a snap, you can choose to send it to one person or multiple people; you can also decide to add it to your "Story." Your Story can be viewed by any one of your friends for up to 24 hours. Once that time is up, the snap disappears from your Story forever. With the Memories feature, it's now possible to save a snap in Snapchat forever. Before, you would have to save it to your camera roll if you wanted to keep it.
This is a very desired and useful feature for those who utilize Snapchat as one of their main social apps, and many do. Snapchat is an app for quick, vanishing messages, but it's been more than that for a while now. It's also a way to receive news from different media outlets, do Facetime-style video chatting, and messaging.
When you send a snap, you can choose to send it to one person or multiple people; you can also decide to add it to your "Story." Your Story can be viewed by any one of your friends for up to 24 hours. Once that time is up, the snap disappears from your Story forever. With the Memories feature, it's now possible to save a snap in Snapchat forever. Before, you would have to save it to your camera roll if you wanted to keep it.
This is a very desired and useful feature for those who utilize Snapchat as one of their main social apps, and many do. Snapchat is an app for quick, vanishing messages, but it's been more than that for a while now. It's also a way to receive news from different media outlets, do Facetime-style video chatting, and messaging.