Snapchat Plans Original TV Shows Lasting 3-5 Minutes Each, Partners Include ABC, HGTV, and More

Discussion in 'iOS Blog Discussion' started by MacRumors, May 4, 2017.

  1. MacRumors macrumors bot

    MacRumors

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    Snapchat is gearing up to launch a slate of original television shows, using the social network's unique, short-lived media hook as a means to create content that lasts between 3-5 minutes long. Snapchat has signed original show deals with a collection of companies over the past few months, including NBCUniversal, Turner, A+E Networks, Discovery, BBC, ABC, ESPN, Vice Media, Vertical Networks, NFL, and Metro-Goldwyn-Mayer.

    In a report by The Wall Street Journal today, sources familiar with Snapchat's plans stated that the company is also discussing deals with CBS and Fox, and is ready to close a deal with Scripps Networks Interactive, which owns Food Network and HGTV. This latter deal is said to result in "offshoots" of current TV shows including House Hunters and Chopped for Snapchat.

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    Snapchat's current goal is to have between 2 and 3 new episodes of original TV shows debuting every day by the end of 2017. The shows will be housed in the Stories tab of Snapchat, somewhere among the content users see from their friends and the existing media-created news posts.

    As Snapchat has held meetings with its TV partners, the company is said to have given "extensive and detailed notes" in an effort to launch a unified slate of shows. Some versions of Snapchat's TV initiatives have already launched, including an interactive audition experience themed after The Voice, but the company is said to now be "looking for scripted dramas, daily news shows, horror, documentaries, animated shows, and more."
    To this extent, Snapchat might change some fundamental aspects of the social network in order to encourage binging and catching up with its shows, instead of sticking to its ephemeral content strategy which removed some past shows from the service after 48 hours. For the new slate of TV shows, it's still unclear when exactly Snapchat plans to begin the launch, but users can at least expect them to begin debuting by the end of the year.

    Many social networks are looking to add original television content to their services, with Twitter just this week detailing its strategy for launching a 24/7 live streaming news network through a partnership with Bloomberg and various other companies. While Facebook hasn't yet launched original video content of its own, it is building a social network that is more than ready to do so in the future, with multiple updates and app debuts centered around improving and prioritizing video-related content.

    Article Link: Snapchat Plans Original TV Shows Lasting 3-5 Minutes Each, Partners Include ABC, HGTV, and More
     
  2. adamjackson macrumors 68000

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    3 Minute is asking a lot from people who generally watch 4 second clips.
     
  3. ghostface147 macrumors 68030

    ghostface147

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    #3
    So essentially web clips that Agents of SHIELD did, the walking dead, fear the walking dead and others....but on snapchat.
     
  4. RowellE macrumors regular

    RowellE

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  5. UnfetteredMind macrumors 6502

    UnfetteredMind

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    I think I'm getting too old ... what is the point of a 3-5 minute "show"?
     
  6. cerote macrumors 6502a

    cerote

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    See all those short stories schools had you write in English classes can become scripts. Have drama class act them out and bam sign deal for a "series".
     
  7. iDento macrumors 6502

    iDento

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    How old are you? I'm 32 and I can't see the point in the whole of snapchat.
     
  8. Cosmosent macrumors 6502a

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    Just finished reading a number of articles on various websites about this on the web ... IMO, Snap TV could be a true Game Changer ... but, 3-5 minutes is probably too long ... my guess, they'll scale that down to 2-3 minutes tops, of which ~25% will be an Embedded Ad !

    In other words, this is how Snap will finally begin to make it's money.
     
  9. acearchie macrumors 68040

    acearchie

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    #9
    Yes but probably optimised for mobile this time round.
     
  10. WinstonRumfoord macrumors 6502

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    I'm 31 and I can't see the point in twitter, instagram, or Snapchat. Facebook is plenty for my "old guy" needs!
     
  11. palmerc2 macrumors 68000

    palmerc2

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    I'm 27 and Snapchat definitely contributed to the breakup with my 21 year old childish girlfriend.

    I really, really, really don't see the merit in Snapchat. I've thought of starting a Snapchat called "anti-snap" or something. Where I take pictures of the dumbest crap (which people do anyways) and I'll put comments such as "isn't my life amazing? VALIDATE ME".

    This story put the nail in the coffin- this s**t for brains pile of skin can't put Snapchat down when she's in a f**king gurney after a major car crash. I'm done.

    http://www.nydailynews.com/news/nat...er-motivated-car-crash-suit-article-1.2615208
     
  12. UnfetteredMind macrumors 6502

    UnfetteredMind

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    #12
    LOL ... I guess I have to say late 40s now.

    If this is where our attention spans are headed (1 hour or 30 min shows to 3-5 mins), I'm scared for humanity.
     
  13. iDento macrumors 6502

    iDento

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    Sorry and hilarious!!!
    --- Post Merged, May 5, 2017 ---
    Don't call me a drama queen but I just finished reading "Sapiens: A Brief History of Humankind" book by the Israeli author Yuval Harrari and in the last chapter he was talking about Cyborgs & wearables (snap glasses or whatever it's called) and what human will be in the next few years and I'm scared to death, Snapchat might be the beginning of something really awful, it's killing our attention span, we're not enjoying the beauty of small things, just read the comments :rolleyes:
     

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