Snapchat's Video Spectacles on Sale via 'Snapbot' Vending Machines

Discussion in 'iOS Blog Discussion' started by MacRumors, Nov 11, 2016.

  1. MacRumors macrumors bot

    MacRumors

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    Snapchat's video-recording Spectacles became available to buy in the U.S. on Thursday, not online or in stores, but from pop-up vending machines.

    Called 'Snapbots', the giant vending machines will dispense the Spectacles in either Black, Coral or Teal, and allow customers to try them on virtually using a built-in augmented reality display.

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    For those unfamiliar with Snapchat's first hardware product, the $129 Spectacles are a one-size-fits-all pair of sunglasses that can record 10 seconds of video at a time and sync wirelessly with the mobile Snapchat app, which was updated on Tuesday.

    According to Recode, Snapchat plans to deposit the machines "soon" throughout the U.S., with the first machine appearing in Venice Beach, California. Reminiscent of Snapchat, the machines will only remain in one location for a day before being removed. The company said it will announce new Snapbot locations 24 hours before they appear, via the "Find a Bot" map on the Spectacles website.

    Upon discovering a bot, customers press one of the large circular buttons to 'try on' their chosen color of sunglasses, after which they must insert a debit or credit card to purchase. About 10 seconds passes as the transaction is processed, before the Bot's mouth lights up and the spectacles are dispensed along with a receipt.

    Snapchat, now dubbed Snap, has been developing the Spectacles for years and considers them "a toy" best used at concerts and outdoor events. Snap CEO Evan Spiegel said the limited-distribution product was made "because it's fun" and the company wants people to figure out if the glasses fit into their lives.

    Article Link: Snapchat's Video Spectacles on Sale via 'Snapbot' Vending Machines
     
  2. jmh600cbr macrumors 6502a

    jmh600cbr

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  3. ck2875 macrumors 6502a

    ck2875

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    #3
    This is actually a brilliant way to create demand for a product not many people would want otherwise-- Make it about exclusivity through random chance of finding a box nearby, impulse purchases out of fear of missing out, and being the 'cool kid' who has something others don't. I'm not saying that placing value on those ideals makes us better as a society, but that's how the world seems to work.
     
  4. apb89 macrumors regular

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    #4
    I plan to invest all of my money in them when they go public.
     
  5. Planey28 macrumors 6502

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    #5
    Because they made a product you don't want lol?

    I don't want an AirPort Extreme or a MacBook so I hope Apple fails.
     
  6. foxconn Suspended

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    #6
    Why? What has it done to negatively effect your life?

    Don't like it? Then don't use it.
     
  7. dontwalkhand macrumors 601

    dontwalkhand

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  8. SBlue1 macrumors 65816

    SBlue1

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    What? Why bother and even take the time to post about it? LOL
     
  9. dwaltwhit macrumors 6502

    dwaltwhit

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    #9
    $129 might be a good price for the technology, but I would be curious to see how many people pony up; a thing is only worth what someone is willing to pay for it.

    This approach is pretty smart because it is low risk. If they don't sell, they haven't necessarily tied up alot of back stock, they haven't had to establish distribution in the traditional sense, and they can take it all down if it flops. They are trying something new and taking a risk with it; a calculated risk, but a risk nonetheless.
     
  10. Kaibelf macrumors 68020

    Kaibelf

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    #10
    And I can't wait for your employer to fail. No actual reason behind it. Much like your post.
     
  11. Rob198612 macrumors 6502a

    Rob198612

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    $49.99 would have been a better price and attracted more people.
     
  12. riverfreak macrumors 65816

    riverfreak

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    Absolutely brilliant marketing and distribution. And fun to boot.

    The more I read about Snap and their CEO, the more respect I have, from location of offices outside SV, to developing a fun product that looks to all extents like a Trojan horse to other markets, to marketing like this. Doing something and having fun. Good for them.
     
  13. GeneralChang macrumors 65816

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    That is... weird. Like, just a really weird way to distribute products in this day and age. And I'm betting a few dozen companies are wishing they'd thought of it first.
     
  14. b0nd18t macrumors 6502

    b0nd18t

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    The marketing is genius. When the glasses were first announced I said what a dumb product. The exclusivity makes me want one and it's still a turd product.
     
  15. apb89 macrumors regular

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    #15
    Weird and original. I love it personally. Snap, Inc. is here to stay. Has more engagement and growth than any of the big social apps. 'Normal' people I speak to always ask me what the deal is with Snapchat is/they don't see the point of it. I realized the best answer:

    Baggage. Or lack there of.

    Our lives are already bogged down with a ton of crap we do not really want, deep down. With snapchat everything is temporary yet powerful. It is all fleeting like life itself. Information that does not warrant space in your life is already gone before you are even able to fully react and feel the effects of what you just viewed.

    This is what makes Snapchat awesome: you experience awesomeness without the baggage to hold you down.
     
  16. mojomaniak macrumors newbie

    mojomaniak

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    #16
    Wait a minute! Is that a Minion disguised as a Snapbot?
     
  17. Altis macrumors 68030

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    Reminds me of something from the show Black Mirror.
     
  18. dwaltwhit, Nov 11, 2016
    Last edited: Nov 11, 2016

    dwaltwhit macrumors 6502

    dwaltwhit

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    #18
    So would $10.

    Also what about the sunglasses? Are they like good? Are they UVA/UVB?
     
  19. Googlyhead macrumors 6502

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    #19
    How the world seems to work is that an eBay scalper gets information on the location of such an outlet, and recruits a few non-career individuals to empty the machine for resale at 100% markup.
    There's also the possible extra profit opportunity through trying out a few of those card numbers recently acquired.
     

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