iPhone XS Max So 128gb base storage a reality or just rumor?

Discussion in 'iPhone' started by Renho, Jun 4, 2019.

  1. Renho macrumors 68000

    Renho

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    SR, CA
    #1
    Read an article yesterday that they seem to think that it will happen this year. I mean why not, it’s an excuse to up the price for this boring 2019 lineup amidst slowing sales.

    I know there have been other threads
     
  2. Shirasaki macrumors G3

    Shirasaki

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    May 16, 2015
    #2
    Obviously, a rumour, especially at this point.
     
  3. acorntoy macrumors 65816

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    May 25, 2010
    #3
    I wouldn’t expect any iPhone to get 128GB base storage until the iPad pros get 128GB base storage.
     
  4. Razeus macrumors 603

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    Jul 11, 2008
    #4
    How would Apple overcharge for 256GB of storage if the base is 128GB and collect that sweet, sweet upgrade margins? Not going to happen.
     
  5. Jimmy James macrumors 601

    Jimmy James

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    Oct 26, 2008
    #6
    Matters less with external drive support. For me a big data allotment goes to media when I’m travelling. If I can access via USB drive I’m happy.
     
  6. JPack macrumors 68040

    JPack

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    Mar 27, 2017
    #7
    128/512/1TB

    Most consumers don't know how much GB they need and buy the middle storage option to be safe.
    --- Post Merged, Jun 4, 2019 ---
    NAND prices are in free fall. For example, Samsung indicated they're expecting a 60% drop in profits compared to last year. For Apple, more base storage could motivate consumers to upgrade.
     
  7. blackberrycubed macrumors 6502a

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    Feb 26, 2013
    #8
    not gonna happen, probably going back to 16gb as base storage and a bad refurbished battery. Apple for ya!
     
  8. Minorite macrumors 6502

    Minorite

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    Poland
    #9
    Would be great if they'll do this actually, really missing 128GB models in flagships. Not much, not less... Perfect balance :)
     
  9. Renho thread starter macrumors 68000

    Renho

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    #10

    That’s technology. Data and files get bigger as they get better as the years go on right!? Video especially, if they are trying to make their pictures better(wide angle lens) double the length of Live Photo’s, better videos that are going to be bigger files to store. Recording 1 min of 4K is almost a half a gig now, what’s it going to be with a wide angle lens. 400mb is huge! They are also saying they are making phones to last 3-4 years now. So 3-4 years worth of picture and video storing won’t fill that up!?
    I was a 128gb guy and had to do 256 like all of us. Well now I have 190gb worth of data.

    How many of you record in 4K is the real question? At some point we all know they are going to make 128//512/1TB options. Just the nature of the beast. So why not now? Specially with China a huge issue, so make better pictures and more storage for $50 more or even same price this year cause they know this launch is going to be lackluster.
    --- Post Merged, Jun 4, 2019 ---
    Why not 128/256/512
     
  10. JPack macrumors 68040

    JPack

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    Mar 27, 2017
    #11
    Apple enjoys putting consumers in an uncomfortable position by offering too much storage in the middle tier. Most consumers would rather pay for too much storage rather than not have enough.

    When iPhone X launched, 64GB was too small and 256GB was too much. This year, 128GB will probably feel like the minimum consumers would want in a $999 iPhone. Although 512GB is too much, Apple can dictate that.

    The 1TB will be for bragging rights with extremely high margins, similar to 7 Plus 256GB Jet Black.
     
  11. pika2000 macrumors 601

    Joined:
    Jun 22, 2007
    #12
    I think we will either see 128GB as standard at the same price point, or Apple keeping 64GB base but drop the starting price to $899.

    I mean a $399 iPad mini starts with 64GB. And it seems the extra storage doesn’t cost Apple much either as the XR only commands an extra $50 for 128GB.
     
  12. Shirasaki macrumors G3

    Shirasaki

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    May 16, 2015
    #13
    For reference, if I spend enough time importing all music I have to iTunes library, the size will be 3TB.
    Apple seems to not allow users to download 4K movie to any device, only streaming. Not sure if this will change in the future, but purchasing high res or 8K movie might still be a thing in the future.
     
  13. JPack macrumors 68040

    JPack

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    Mar 27, 2017
    #14
    Apple charges $0.78/GB and analysts estimate it costs Apple $0.25/GB. IDC expects flash prices to fall by 45% year over year from 2018.

    Apple would much rather give consumers 128GB base rather than drop the starting price to $899.
     
  14. pika2000 macrumors 601

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    Jun 22, 2007
    #15
    Yup. Personally I also would think 128GB base at same price point would be the one.
     
  15. Renho thread starter macrumors 68000

    Renho

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    #16
    Me too, specially since this years refresh won’t be very well sold. They need something to help out sales and this would be the perfect year to offer before next years redic prices...
     
  16. bniu macrumors 6502a

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    Mar 21, 2010
    #17
    You have to consider it this way, the previous Gen was 32/128/256.

    People buying 32 are just looking for cheapest possible.

    People buying 128 are probably using 33-127GB, though over time, it gets closer to 128 and often past 64.

    People buy 256 either use 129-255GB or they would use more but are constrained by what’s on offer.

    By going to 64/256/512, people who bought 32 now get 64, no change, they get more storage but they pay the same price tier.

    People who were at 128, a couple may be able to step down to 64, but most wont downgrade storage and will need more than 64, and boom, mid tier price point is 256 and they end up retaining in the mid tier price point.

    The high price point will see some defect to the mid tier price point but will also see a sizable amount stay there as they really want the maximum available.
     
  17. Relentless Power macrumors Penryn

    Relentless Power

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    Jul 12, 2016
    #18
    Bolded: I’ve read were you mentioned this before, and I don’t believe it to be true (Unless you have empirical data showing your claim). Consumers when purchasing A smart phone, what’s the first model that always sells out first? The lowest storage model and most popular color are the first to go. Why? One thing that was already mentioned, Apple charges a premium for their higher storage models, how are you associating that consumers ‘would rather pay too much for storage rather than not have enough’? The way I see it anecdotally, at least over the years with iPhone launches, it’s always the base model iPhones that sell out first, because it’s the cheapest model they offer, when the price point hikes are steeper for the larger storage models, which is almost as a turn off to the consumer.
     
  18. JPack, Jun 5, 2019
    Last edited: Jun 5, 2019

    JPack macrumors 68040

    JPack

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    Mar 27, 2017
    #19
    We may have very different memories as I always remember the middle and top storage tiers selling out first. I honestly have never seen the base model sell out and I’ve been flipping launch day stock since iPhone 5. Buyers always want the middle or the top storage.

    At minimum, Kuo confirms the 256GB option is by far the most popular one with XS.
    https://www.macrumors.com/2018/09/24/kuo-iphone-xs-max-256gb-most-popular/

    Back in 2016,

    8D59E9BA-0BA3-4329-92B2-965C90D592FC.jpeg


    https://www.macrumors.com/2016/09/15/iphone-7-plus-128gb-black-most-popular/
     
  19. Renho thread starter macrumors 68000

    Renho

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    Sep 15, 2014
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    SR, CA
    #20
    But what if they offer 128gb at same price this year as base, $999. I just don’t see them raising prices this year after China, sales dipping and they know this model launch will be disappointing in their standards.
    --- Post Merged, Jun 5, 2019 ---
    64 is just too small with 4K at 60fps recording and Live Photo’s. And think a lot of people have been saving pics and videos for years.
     
  20. bniu macrumors 6502a

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    Mar 21, 2010
    #21
    Still, it means the used to be mid tier folks who bought 128GB 7’s and 6S’s are now going to the low tier price point. Better to keep it at 64GB and keep them at the mid tier price point with 256GB, which they will grow into.
     
  21. JPack macrumors 68040

    JPack

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    Mar 27, 2017
    #22
    In the absence of competition, that might be the case.
     
  22. Hieveryone macrumors 68040

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    Apr 11, 2014
    #23
    More like a fantasy. Heck they might double down and go back to 16gb.

    Or maybe the base will be 128gb but then it might start at $5,999 with an optional phone for only an extra $999
     
  23. Damon2 macrumors regular

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    Oct 17, 2016
    #24
    Rumour Apple are greedy they won't do it.

    They've just announced apps will be smaller, so all the more reason to stick with 64GB as base storage for a £1000 phone.
     
  24. Relentless Power macrumors Penryn

    Relentless Power

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    Jul 12, 2016
    #25
    This is a valid point. On a side note: I’d still say 64 GB is sufficient enough for an entry level for most consumers, I gather 4K video/Gaming consumes a significant amount of space, Apple is way more conservative with their storage requirements and what they charge for the storage. I also gather that will all change when 5G is here in 2020.
     

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24 June 4, 2019