I was curious since I was reading something like that a number of times now, and what Phil Schiller said,
according to the MacRumors-article from back in the day, is:
"The MacBook Pro uses 16GB of very fast LPDDR memory, up to 2133MHz. To support 32GB of memory would require using DDR memory that is not low power and also require a different design of the logic board which might reduce space for batteries. Both factors would reduce battery life."
and
"To put more than 16GB of fast RAM into a notebook design at this time would require a memory system that consumes much more power and wouldn't be efficient enough for a notebook. I hope you check out this new generation MacBook Pro, it really is an incredible system."
I don't see anything being a lie about this statement. He didn't say they weren't be able at all to put 32GB of RAM into the MacBook Pros, he said they weren't be able to do that
without huge compromises at that point in time. And that is most likely true. Remember, this statement is almost two years old, and we don't (yet) know what changes they needed to make in the 2018 models to accommodate for the larger batteries (for example I read a while ago that Coffeelake might allow them to make the motherboard smaller, which could have increased the potential battery size).
The 2016 MBPs were controversial enough as it is; if they had DDR4 RAM and therefore a much smaller battery size due to the different motherboard, both of which would have been necessary according to Schiller's quote, then they might have lasted only 5 hours instead of 10 or something like that, which would have been terrible for an already controversial redesign.
And who knows how much of that quote still stands today. I've ordered a new 15" MBP myself but one thing I'm a little bit anxious is how the standby time will be affected by it. I know the battery of the current model is larger but only slightly so, and who knows if that's enough to compensate for DDR4 RAM and a potentially more energy-hungry CPU.