http://www.zune.net/en-us/meetzune/device.htm Seriously, this tag line explains everything perfectly. Everything I've read about the Zune runs contrary to the way a consumer or music lover would want to experience their music. But the goal of the Zune is clearly not to cater to the customer. Apparently, its goal is to cater to the music. The Zune embodies how your music wants you to listen to it. Or more accurately, how the RIAA wants you to listen to it. Which is not at all, but pay them double and triple for it.