Sounds like Apple fanboy talk.
Most of these laptops are not even available for sale yet. How can you conclude that they are crap if you have not tested all of them? You're biased. Apple doesn't have the monopoly of quality. Any manufacturer can build quality products. And, quite frankly, the quality in ultrabooks is clearly improving over the years.
As for an inferior operating system, that's a matter of opinion. If you think Apple delivers a better operating system and wants to stick with OS X no matter what, then it's your choice. But it's hardly the choice of million consumers which buy millions of Windows devices every year, for the most different reasons - compatibility, familiarity, diversity and, more likely, price. Windows 8 runs the top-notch version of Microsoft Office, which, want it or not, is the most compatible and most used office suite in the world. People who run OS X have to bear the cost of using a lesser version of Office (the 2011 version) or another office suite which is not on par (iWork, OpenOffice, LibreOffice, or another one; you may think that Office has bloat or something, but the straight fact is that to get full enterprise compatibility, which many will need, one has to use Microsoft Office). In addition, Windows can do everything OS X can, so there's hardly a point in arguing that it is an inferior operating system.
As for the build quality, I've seen some older models of the Samsung Ativ Book 9. They looked to have a great build quality, which is by no means inferior to Apple's standards. The Asus Zenbook also sports a very good build quality. The new models will likely improve on that.
Finally, it should be noted that the new Intel Bay Trail platform allows for 10-inch tablets with 2560x1600 resolutions running full versions of Windows 8.1. Yes, they are definitely slower and less powerful than any MacBook Air, and will probably have a worse build quality. But they will cost in the range of US$ 500 and will merge laptops and tablets in a very convenient way. It would be hard for Apple to beat that. But let's see what Apple will bring in 2014.