Last year and I am sure the same this year they will sell 2 per PERSON in the stores. I stood in line and watched "families" (from Grandma's who could barely stand up down the family tree) buying 8-10 phones and whipping out rolls of cash to pay for them obviously not for personal use. That's fine, that's capitalism, but what irked me is APPLE had no way to control the lines. These people, I mean "family members" would show up during the wait so the front of the line would keep growing and growing and people further back would slowly lose the chance to purchase their ONE device.
Had they simply handed out numbered tickets PER PERSON as they arrived in line so anyone showing up later is SOL it would have at least been fair, but to sit for an hour and watch many dozens of people saunter in to join their <cough> family <cough> in the front of the line was very annoying.
I blame APPLE for allowing the obvious scalping and having no control over the lines but why should Apple care (no pun intended)? If they can do it with concert tickets they can do it with iPhones but Apple simply isn't interested.
As for the nationality of these "extended" families it was pretty obvious what was going on and where these phones were headed but again that's the American way and I have no problem with that my problem is Apple could EASILY control the lines simply by handing out wristbands, tickets or whatever on a PER PERSON basis. It will not stop the problem but would reduce it and make it a bit more fair for those who really want to buy something for themselves.