So Much for Minimalistic Eco-Efficient Box Design

Discussion in 'Apple Watch' started by MICHAELSD, Apr 24, 2015.

  1. MICHAELSD macrumors 68040

    MICHAELSD

    Joined:
    Jul 13, 2008
    Location:
    NJ
    #1
    [​IMG]

    Sport box next to iPhone 6 Plus and iPad Air 2. (Thicker than both as well.)

    Not complaining, just found it interesting after how impressed I am by Apple's normally minimal box design.
     
  2. Tsuchiya macrumors 68020

    Tsuchiya

    Joined:
    Jun 7, 2008
    #2
    The box designs are great, but they are somewhat contradictory to this:

    I guess the materials aren't expensive? :confused:
     
  3. MICHAELSD thread starter macrumors 68040

    MICHAELSD

    Joined:
    Jul 13, 2008
    Location:
    NJ
    #3
    It's pretty surprising. Surely they could've fit it into the same footprint as one of my all-time favorite Watch box designs:

    [​IMG]
     
  4. KPOM macrumors G5

    Joined:
    Oct 23, 2010
    #4
    Yes, I was struck by the size and weight of the box my stainless steel watch came in. It's about the size of a traditional watch box, and inside it is a plastic case with the watch and cable. Granted, it is less expensive material, and I'm guessing there is a lot of recycled content.
     
  5. WilliamG macrumors G3

    Joined:
    Mar 29, 2008
    Location:
    Seattle
    #5
    I think the Sport box is ridiculous, personally. I understand that Apple wants to distinguish the Sport from the Watch, but I'm not sure this was the way to do it.
     

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