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raymanh

Suspended
Original poster
Aug 27, 2017
220
195
Just seen that the $799 cost is only for phones locked to Verizon or AT&T. The unlocked one is $829.

So really the iPhone 12 is $130 more than the 11.

Is this the first time Apple is charging more for the unlocked version?

The Pro and Pro Max are the same price locked and unlocked.
 

ian87w

macrumors 601
Feb 22, 2020
4,422
6,339
Indonesia
Luckily most people can't do math
Just seen that the $799 cost is only for phones locked to Verizon or AT&T. The unlocked one is $829.

So really the iPhone 12 is $130 more than the 11.

Is this the first time Apple is charging more for the unlocked version?

The Pro and Pro Max are the same price locked and unlocked.
Yup. Tricky marketing.
 

raymanh

Suspended
Original poster
Aug 27, 2017
220
195
Yeah it's definitely a deceptive tactic. It kind of gives me an uncomfortable sense about the company. When they clearly suggest the company has a certain morality in protecting the planet (recycled materials, no charger etc. yet try to pull the wool over your eyes with pricing, that contrast is unsettling.
 

mjschabow

macrumors 68040
Dec 25, 2013
3,853
4,058
So for $170 more, you get a good tele lens, more camera features, and double the storage.
 

darngooddesign

macrumors G4
Jul 4, 2007
10,951
1,575
Atlanta, GA
Unlocked phones used to be more expensive because the unlocked ones didn't have carrier subsidies reducing their cost. Looks like that is the reason why the unlocked 12 is $30 more.
 

thadoggfather

macrumors G5
Oct 1, 2007
13,751
12,840
$30 off is hardly a carrier provided subsidy. Call it what they will , it’s a $30 tax for non Verizon or att users.
Shady
 

darngooddesign

macrumors G4
Jul 4, 2007
10,951
1,575
Atlanta, GA
$30 off is hardly a carrier provided subsidy. Call it what they will , it’s a $30 tax for non Verizon or att users.
Shady
Whatever you want to call it, Apple has a deal with them to lower the price. It should be easy to get your carrier to credit your account $30 if you buy from them because in the end they want to keep you as a customer and sell a phone. It's no different than if a company offers you free Hulu, HBO, etc. to get you to buy from them; I bet you have taken advantage of that kind of offer in the past without worrying about how non-customers are affected.
 

javisan

macrumors 6502
Dec 4, 2006
467
600
Chicago, IL
Unlocked phones used to be more expensive because the unlocked ones didn't have carrier subsidies reducing their cost. Looks like that is the reason why the unlocked 12 is $30 more.

When carrier pricing and unlocked prices where the same (with the 11 for example), it was actually cheaper to buy unlocked directly from Apple as you would avoid the $30 - $45 carrier upgrade fee that got added to your bill if you bought one of the carrier versions (at least with AT&T).
 
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nawnp

macrumors newbie
Jun 7, 2017
26
25
Little rock, Ar
So the base model price is raised $100, except it's $130 as they are charging some kind of $30 sale price (bad advertising practice). There is a new mini model offered at $100 cheaper, and none of them come with the charging cords, it's really hard to want the new iPhones when they just went up $150ish in price outright, and with deceptive marketing included, they had to find a way to make the pricing undesirable didn't they.
 

edhchoe

macrumors 65816
Oct 28, 2011
1,322
805
So they are charging $30 extra and not including the charger brick and giving us usb c cable for that $30.
 
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timeconsumer

macrumors 68000
Aug 1, 2008
1,878
1,658
Portland
Not sure what AT&T is doing, but if you try to "upgrade" a line with Verizon and pay full price, Verizon hits you with a $20 activation/upgrade fee. So it's really only a $10 savings if you go for the Verizon version over the unlocked version.
 

TonyC28

macrumors 68020
Aug 15, 2009
2,214
6,047
USA
I’m confused. Does the price have to do with locked or unlocked?
7863FFB4-0A2E-49D8-A1AF-AD730D0605F2.jpeg
 
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