http://www.apple.com/mobileme/transition.html Q. If I use different accounts for iTunes and MobileMe, can I merge them into a single account and use it with iCloud? A. No. You cannot merge two accounts into one. However, you will be able to move your MobileMe account (firstname.lastname@example.org) to iCloud and, if you choose, you can continue to use a different iTunes account for store purchases and iTunes in the Cloud So I guess the closest we will get is to create a new @me.com with our iTunes account then move all our info onto our iTunes account with the new @me.com. Of course that leaves us having to change our email address everywhere but at least we'd finally have one ID for everything. I can't believe Apple isn't going to let us merge our iTunes accounts into our new iCloud account based on our already existing MobileMe email address. I still don't understand why this is such an issue.