I think it was more an age appeal thing
The iPhones before the 5C were loved (and afforded) by adults/parents etc, with there old hand me downs (non IOS) being given to kids making blackberry/android the kids favourite.
The 5C was an attempt to make IOS cool and appeal to the kids to stop the "iPhones are what my folks have" image.
I think it was pretty successful in that aim, all all the kids round here now want 6/SE's to replace there 5C's
The iPhones before the 5C were loved (and afforded) by adults/parents etc, with there old hand me downs (non IOS) being given to kids making blackberry/android the kids favourite.
The 5C was an attempt to make IOS cool and appeal to the kids to stop the "iPhones are what my folks have" image.
I think it was pretty successful in that aim, all all the kids round here now want 6/SE's to replace there 5C's