I went in Orlando, FL... There was probably about 50 people already in line when I got there at 6:15... They let people in the mall about 6:50, and they split it up into two lines (reserved/non-reserved) I waited about 45 minutes, and I got this really cool chick that let me upgrade even though I wasn't the primary. The whole process of actually getting the 3GS took about 5 minutes, it was crazy. Good stuff.