I see the issue of cost of software developed by the SDK being batted back and forth, and I think we can all agree that the cost of applications will likely be up to the developer as long as Apple gets its cut. (This is really no different, from a distribution perspective, from how PalmGear did things for Palm OS applications.) What is still unknown is how much the SDK will cost and how much (if it will be separate) digital keys will cost. THAT is what will enable or prevent development by Joe Hacker.