Like, really? Am I missing something? It's $1,299 for a very small laptop with a permanent keyboard attached that isn't very powerful at all and requires adapters out the @$$ Power users? No, because they already have a rMBP, and it's not even a powerful laptop. Casual users? No, because it's priced out of their reach or they likely already have an Air and can live without the screen. Apple addicts? This is the only category I can see actually buy one, but I can't see them recouping their R&D with sales to this demographic at all.