Okay let me break things down:
1. Cookie must be chewy. I don't care if I like what's in it, if it's hard it's gone.
2. If it's chewy, I see if there are raisins in it. Raisins are bad.
3. If it's chewy and there are no raisins, there should be chocolate in it.
4. If it's chewy, there's no raisins, and there's chocolate in it, the chunks should be substantially large.
5. If it's chewy, has no raisins, and has large chocolate chunks, the experience could greatly be enhanced with toffee chunks or pieces of brand name chocolates, M&M's for example.
6. If it's chewy, has no raisins, has large chocolate chunks, toffee pieces and brand name chocolate bits in it, I eat it.
7. ???
8. Profit.