I've heard this happens with Apple products
While I wasn't impacted by it, I think this was much more common 20+ years ago.
Apple products is everywhere now, not sure who this would be happening to today.
I used Macs since the 90's, but I didn't make my first new Mac purchase with my own money until 2001, an iBook G3. I could go for literal months in public without seeing another Apple product. It pretty much stayed this way until maybe the late 2000's.
This kind of reminds me of some old friends of mine. I was in the military at the time (2000ish), and my two best friends in the military used to say they would never get a Mac, and would give me a hard time about it.
When I would ask why they would never get a Mac, I never got a good answer.
I left the military a little after the iPhone launched, and I had a party at my house shortly before I would never see my two best friends again. They were all interested in my Apple products at my house, my Macs like the iMac G4 and G3, my Apple TV, etc.
My (then) wife's best friend's husband brought his PowerBook G4 that get got after using some of my Macs. He was a Sony Vio fan, but was willing to give Macs a try after using mine at my home. He got the cheapest PowerBook at the time (I think G3), just to mess around with it and see if he liked it, which he didn't at first. It wasn't until he got his parents a digital camera for Christmas, and he tried for hours to get the photos off of their camera using his parents' Dell desktop. He tried with his Sony Vio, he couldn't do it. He then tried his new Mac, and all he did was plug it in, and a prompt popped on the screen asking if he wanted to download his photos, all without messing with drivers or install CDs. He was impressed and has since used Macs and Apple Products.
Anyways, this guy was talking to my old best friends from the military at this party about his experience with Macs and how he used to be a Windows and Sony fan. It was interesting, because both of them confessed at the party, almost like they were ashamed to admit it, but they were both considering getting a Mac. A short time later both of them did. One of them even got a .Mac account as well.
We all left the military at the same time, one ended up joining the FBI the other ended up flying planes for US Customs, so we all lost touch. The last emails I got from at least one of them, maybe 10 years ago, was on a @mac.com email address, so I assume at least one is still using Macs.