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Sofia Coppola is developing a new Apple TV+ show based on Edith Wharton's 1913 novel "Custom of the Country," reports Variety. It will be Coppola's first episodic TV series, as she has focused on films in the past.

customofthecountry.jpg

"Custom of the Country" is about midwestern girl Undine Spragg, who moves to New York City with her family. Socially naive but beautiful and ruthlessly ambitious, Undine marries aspiring poet Ralph Marvell, from an old New York family. Undine works to integrate into New York society and is unhappy with her simple life with Ralph, ultimately divorcing him, falling out of favor, and moving to Paris where she does the same thing with another man.

Throughout the novel, Undine endlessly strives for the lavish lifestyle she's always dreamed about, not caring who she ruins in the process.

"Undine Spragg is my favorite literary anti-heroine and I'm excited to bring her to the screen for the first time," Coppola said in a statement. Coppola plans to both write and direct the series.

Coppola is also working with Apple on the upcoming movie "On the Rocks," starring Bill Murray and Rashida Jones. Apple in 2018 established a partnership with A24, the studio responsible for the movie. Coppola is best known for her work on films like "Lost in Translation," "The Virgin Suicides," and "The Beguiled."

Article Link: Sofia Coppola Creating Apple TV+ Show Based on Edith Wharton's 'Custom of the Country' Novel
 

jpn

Cancelled
Feb 9, 2003
1,854
1,985
apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV+ as a yearly expense after this year's initial without-charge free year expires.
 
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mcfrazieriv

macrumors 6502a
Jan 30, 2012
932
2,272
apple TV+ keeps being able to attract top Directors like Sophia Coppola.
time to consider keeping apple TV as a yearly expense after this year's initial without-charge free year expires.

It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
 
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Ar40

macrumors 6502a
Mar 31, 2017
807
1,395
It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Names aren't always quality, but when you are trying to generate buzz to your service, it's the right decision. Also, if a show has good ingredients, by way of top producing and writing talent, you are much more likely to have a good show.
 
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wigby

macrumors 68020
Jun 7, 2007
2,079
1,683
It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
Except that top names attract top talent too. A big star will attract a talented director, cinematographer, editor and art director for instance. That’s not just luck.
 
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AustinIllini

macrumors demi-god
Oct 20, 2011
12,290
9,880
Austin, TX
It's simply just budget. They are dumping butt loads into names rather than finding gems for cheap. Names don't always mean quality. So far the luck has been on Apple's side for many of the titles.
I buy some of that, but Netflix spends far more money than Apple on production
 
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