Software used in Apple ads

Discussion in 'Design and Graphics' started by hojoon0724, Sep 18, 2016.

  1. hojoon0724 macrumors regular

    Joined:
    Jun 26, 2007
    Location:
    Los Angeles, CA
    #1
    Does anyone know what software Apple uses for their product videos?
    Like this one:
    I believe this wasn't shot on a camera but made in 3D.

    I tried googling this question but I can't find anything.

    What do we think? Maya? Or something else?
     
  2. violst macrumors 6502

    violst

    Joined:
    Jun 14, 2012
    #2
    From what I have heard they use either cinema 4d or modo for their modeling and animation.

    They used to lean on C4D pretty heavily because of how stable it was on OSX and then when Modo starting getting more stable on OSX and the modeling was better they starting use it as well.
     
  3. campyguy macrumors 68040

    Joined:
    Mar 21, 2014
    Location:
    Portland / Seattle
    #3
  4. violst macrumors 6502

    violst

    Joined:
    Jun 14, 2012
    #4
    I think he's asking about the animation not the engineering models? This is what I found on Apples website.

    Advanced level of knowledge of animation tools, such as: Apple's Motion and After Effects

    Advanced level of knowledge of 3D animation tools, such as: Cinema 4D, Modo or Maya
     
  5. campyguy macrumors 68040

    Joined:
    Mar 21, 2014
    Location:
    Portland / Seattle
    #5
    I've been using ProE's animation tools for over 20 years, starting with car wash stations - layouts, exploding models, and fly-throughs. Nifty tool set...
     
  6. pwhitehead macrumors 6502

    pwhitehead

    Joined:
    Jul 19, 2011
    Location:
    new jersey
    #6
    Sharing my professional opinion as an experienced video editor. I think they're using either c4d and/or maya. They're exporting each scene into either prores 422/444 files and importing them into FCX onto a timeline and then finally exporting into what you're watching.

    I cannot see apple using adobe programs/products to make video's because they have their own software to do so.

    We can argue about this till the cows come home but, apple killed their video production software to focus more with hands on hardware (iWatch, iPhone and iPad). There is no reason why final cut pro now can't be what final cut pro was 7 years ago. Any professional video post production editor should see my point. This is not a adobe vs apple argument, its just my observation. Thanks ;)
     

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